Re-thinking sports marketing now that fans are in charge
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Mike Mahoney
- Male
- Charlotte, NC
- United States
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Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- Carolina Panthers
- What is your job title?
- Sports Marketing Sales Executive
- What is your job function?
- Marketing
- Company Website
- http://www.panthers.com
- Personal Website
- http://www.twitter.com/mmahoney13
- Who referred you to SM 2.0? (Or how did you find it)?
- partnership activation
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Sports Marketing in Indonesia
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin 12 hours ago.
Social Media within Football (Soccer) - is there a place for it? 8 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Christopher 10 hours ago.
sports sponsoring by a bank 6 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by Richard J. Farley, Jr. 17 hours ago.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
About
Sports Marketing 2.0
Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]© 2009 Created by Pat Coyle
Comment Wall (3 comments)
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Just wanted to introduce myself, and let you know about our Marketing Platform that allows people to Create, Send, and Track eVideo campaigns.
Please visit us at www.flimp.net
Thanks,
Terry Whelan
SVP-Flimp Media, Inc.
With so many mid-tier sponsors involved, a printed book is generally provided without the interactive presentation. However, with sponsorship spending predicted to decrease by over 3% in the coming year, how are teams going to "wow" mid to top-tier sponsors into renewing?
Showing sponsors the "bang for their buck" will be more important than ever!
Please keep me in the loop and let me know if there is anything we can provide - via hands-on or as a sounding board - to retain and attract your sponsors. I plan on putting tips on our blogs as often as possible too.
Cheers!
Cheryl
I'm the Director of Communications for Spotlight Creative, LLC. We specialize in marketing communications and fulfillment report design for corporate clients and professional sports teams.
We are finding that top-tier sponsors are expecting more from properties than charts showing what the property accomplished. They want to know if their sponsor objectives were met and I was wondering if your Client Services team has experienced the same thing.
We are the only design firm to appear in an Google organic search when you type in Fulfillment Reporting. I know we are breaking ground here and I would really appreciate speaking with you to find out how we can be an even greater asset to properties in their efforts to secure renewals - especially now in this economy.
Our studio Twitter address is: http://twitter.com/marketingbrands and my Twitter address is: http://twitter.com/cherylwalters1 (I'm fairly new to Twitter)
I'm glad to see you here Mike, and if you could provide me with any feedback on your or your group's experience with sponsor recaps, that would be terrific!
All the best,
Cheryl Walters