Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Michael Peterson
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  • Paris
  • France
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Tennis Black Book

Started Dec. 4, 2008

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Latest Activity

Edgardo and Michael Peterson are now friends
on Monday
Tennis Open delivers essential information, analysis and an insight into the fast-developing global tennis sector. Group is focuses on the key areas of tennis industry to deliver the most comprehensive and authoritative overview of issues and trends.
September 24
August 31
August 7
Michael Peterson is now friends with Zach Perles and Terry
August 7
Tennis Open delivers essential information, analysis and an insight into the fast-developing global tennis sector. Group is focuses on the key areas of tennis industry to deliver the most comprehensive and authoritative overview of issues and trends.
July 21
Tennis Open delivers essential information, analysis and an insight into the fast-developing global tennis sector. Group is focuses on the key areas of tennis industry to deliver the most comprehensive and authoritative overview of issues and trends.
June 27
Michael Peterson added an event
BILLIE JEAN KING CUP at Madison Square Garden
March 3, 2009 from 7:30pm to 11pm
THE BNP PARIBAS SHOWDOWN FOR THE BILLIE JEAN KING CUP WILL ATTEND: ANA IVANOVIC, JELENA JANKOVIC, SERENA AND VENUS WILLIAMS
February 27
 

Tennis on www.tennis-open.net

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Profile Information

What kind of company do you work for?
other
What is the name of your company?
Tennis Open
What is your job title?
General Manager
What is your job function?
management
Company Website
http://www.tennis-open.net
Personal Website
http://www.tennis-open.net
Who referred you to SM 2.0? (Or how did you find it)?
LinkedIn

Comment Wall (4 comments)

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At 12:24pm on August 31, 2009, Arlene Higginson said…
Hi Mike, I'm hoping to open up my Digital Sports Art perhaps to a larger audience thru digital media. If you think my work could be a fit for you org, pls check it out.
I've done a great piece of Serena recently, checkout my profile & pics. It's all digital....thanks Arlene
At 10:36am on March 10, 2009, Doorley said…
Hi Michael,

Whats the best way to get in contact with you??

niall@iconeventsinternational.com
At 9:10am on December 2, 2008, Ahmed Al Huzami said…
Hi Michael,

Thank you for the add, I think we can alot here in the middle east!

contact you soon,

Ahmed

Ahmed@Alhuzami.com
At 3:50pm on November 19, 2008, Troy Pugmire said…
Hi Michael,

we should have a chat someday about how we can cooperate in the future.

Troy

pugmire@usta.com
 
 

Groups

Forum

Joe Gill

Seeking advertisers for Boston Sports Website

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy Nov 10.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 19 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Amy Martin Nov 12.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 9 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.

About

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]
 

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