Re-thinking sports marketing now that fans are in charge
Michael Dierks's Page
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Profile Information
- What kind of company do you work for?
- other
- What is the name of your company?
- IMG
- What is your job title?
- VP Digital Media
- What is your job function?
- management
- Company Website
- http://www.imgworld.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Colyle
Groups
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Twitter Sports Connect
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Sports Social Networks
174 members
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Women Sport Bar Network
1 member
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Sports Web/Multimedia Pr…
33 members
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Sport Management in the…
31 members
Forum
Sports Marketing in Indonesia
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin 12 hours ago.
Social Media within Football (Soccer) - is there a place for it? 8 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Christopher 10 hours ago.
sports sponsoring by a bank 6 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by Richard J. Farley, Jr. 17 hours ago.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
About
Sports Marketing 2.0
Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]© 2009 Created by Pat Coyle
Comment Wall (3 comments)
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How's it going?
Just wanted to check in to see how IMG's surviving the crazy economy?
Also, we've completely changed our website, which I think you'll find interesting.
www.flimp.net
Thanks,
Terry
Just left a message for Patrick as well. Thought you might be interested.
At Flimp Media, Inc. we've developed a software platform that allows people to quickly & easily Create; Send; and Track agency quality video messages for Direct Mktg. and Communications.
IMG owned Sony Ericsson Open used Flimp for pre-tournament promotion this year.
I believe one of the SEO flimps is in the examples area of: www.flimp.net
It's a SaaS, software as a service application for sports & entertainment marketers.
Would like to know what you think?
Thanks,
Terry