Re-thinking sports marketing now that fans are in charge
The Real Athlete Blog
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Matthew Allinson's Page
Profile Information
- What kind of company do you work for?
- other
- What is the name of your company?
- Access Athletes, LLC
- What is your job title?
- Founder & CEO
- What is your job function?
- management
- Company Website
- http://www.AccessAthletes.com
- Personal Website
- http://www.AccessAthletes.com/blog
About AccessAthletes
AccessAthletes™ is a social and professional platform for athletes and the sports community. The site is open to athletes (high school, college, and professional), sports professionals and representatives, the media, businesses, and sports fans. As a niche sports network, AccessAthletes offers its members valuable networking opportunities, promotional tools, and educational resources.
The Real Athlete Blog™
Mission Statement
To assist athletes by providing them with guidance, information, and services to improve their performances and lives.
About The Real Athlete Blog
The Real Athlete Blog is an exclusive informational source dedicated to athletes and the sports community. It features a diverse group of qualified sports professionals who have been selected to share their insight on issues related to an athlete's performance, everyday life, and post-athletic career. Expert contributors will explore areas such as law, finance, psychology, athlete recruitment, sports marketing and image branding, the synergy between sports and entertainment, and many others. The Real Athlete Blog is determined to provide credible sports articles, workout plans, and nutrition regimens for athletes and sports enthusiasts. Our specialty is offering Real Content for Real Athletes free of charge and with no solicitation.
The AccessAthletes Advantage
AccessAthletes is different from your standard online social network. Our uniquely designed community upholds the highest standards by providing an NCAA compliant environment, detailed privacy settings, and a verification system for featured members.
Groups
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
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Sports Social Networks
175 members
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The European perspective
55 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
Comment Wall (1 comment)
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Join this Ning Network
I just registered on AccessAthletes.com . Seems very interesting, looking forward to being part of it.
Cheers,
CFT