Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Matt Hansen
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  • St. Paul, MN
  • United States
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What's the best way for NFL to handle Twitter?

Replied Aug 6

Should sports teams partner with local media to share content?

Replied Mar 26

Twitter anyone?

Replied Mar 25

 

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Latest Activity

Matt Hansen and Natalie Regoli, CEO are now friends
November 5
Matt Hansen replied to Pat Coyle's discussion 'What's the best way for NFL to handle Twitter?'
As I blogged about yesterday http://is.gd/251gJ , I believe the teams should decide on their own policies, but we know the NFL will eventually step in and try to control the flow of information from it's players. The NFL will make it out to be a big…
August 6
Matt Hansen replied to Pat Coyle's discussion 'Should sports teams partner with local media to share content?'
Interesting, Pat. I would also ask, does there need to be a 'church and state' type separation of the two? Do we lose the outsider/insider point-of-view if we rely on ONLY the media or ONLY the team employee? Example - MN Wild internal would never r…
March 26
Howard Brodwin and Matt Hansen are now friends
March 25
Matt Hansen replied to Jake Shannon's discussion 'Twitter anyone?'
http://twitter.com/SportsMarkGuy
March 25
Matt Hansen added a blog post
http://www.beehivepr.biz/thebuzz/ While it’s true the economy continues to plummet and corporations are cutting back on their entertainment and hospitality budgets (don’t worry, the Maxim party is still going to happen for those of you lucky enough…
February 12

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
Beehive PR
What is your job title?
Account Supervisor
What is your job function?
Marketing
Company Website
http://www.beehivepr.biz
Who referred you to SM 2.0? (Or how did you find it)?
Web search

Matt Hansen's Blog

Matt Hansen

Super Sunday More Than Superficial

http://www.beehivepr.biz/thebuzz/

While it’s true the economy continues to plummet and corporations are cutting back on their entertainment and hospitality budgets (don’t worry, the Maxim party is still going to happen for those of you lucky enough to be invited), sponsorships and community programs surrounding the Super Bowl continue to thrive. It’s not just the million dollar commercials ($3 million for a 30-second spot during this year’s Super Bowl on NBC) where products and services will be… Continue

Posted on February 12, 2009 at 11:02am —

Matt Hansen

Yet Another Reason To Play In The Social Space? – Increased Access to Professional Athletes. Will it Be Embraced?

Remember the days when reporters would hang around with pro athletes, maybe even have dinner with them after the game? Me neither. Excluding NASCAR, access to professional athletes, especially the stars, continues to decrease on yearly basis.

Today’s salaries (ego), endorsements (ego), visibility and popularity (ego), free agency, etc. have all but put an end to a fan greeting their favorite player after the game, or the media being able to have an honest conversation with an elite professional… Continue

Posted on December 12, 2008 at 1:03pm — 1 Comment

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Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 2 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 10 hours ago.

federico smanio

sports sponsoring by a bank 3 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by Gary P. 2 hours ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

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Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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