Re-thinking sports marketing now that fans are in charge
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Matt Forzley
- Male
- Downers Grove, IL
- United States
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Welcome, Matt Forzley!
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Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- DEEP Alliance Marketing
- What is your job title?
- Account Executive
- What is your job function?
- Marketing
- Company Website
- http://deepalliancemarketing.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Sports Business Daily
Groups
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Twitter Sports Connect
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Sports Social Networks
174 members
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Women Sport Bar Network
1 member
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Sports Web/Multimedia Pr…
33 members
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Sport Management in the…
31 members
Discussion Forum
Home grown Database versus vendor CRM programs
What would be the best CRM program for a football (soccer) property to utilize for it's every day relationships? Would it not be better to have a home grown database and the use that to communicate w…
Started by Robert K Sebbale Feb 17.
Microsoft CRM Users? 1 Reply
Any other users of Microsoft CRM for selling sponsorships?
Started by Mike Mahoney. Last reply by Eric Reckman Apr 1.
About
Sports Marketing 2.0
Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]© 2009 Created by Pat Coyle
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