Re-thinking sports marketing now that fans are in charge
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Mason Ellenberger
- Male
- Ruston, LA
- United States
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Mason Ellenberger's Page
Profile Information
- What kind of company do you work for?
- college sports team
- What is the name of your company?
- Louisiana Tech Sports Properties
- What is your job title?
- General Manager
- What is your job function?
- management
- Company Website
- http://www.latechsports.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Bill Hodge
Mason Ellenberger's Videos
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CRM & Database Marketing
34 members
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The European perspective
55 members
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
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Forum
Marketing Ideas for NBA Franchises
Does anyone know of any new and unique marketing projects going on in the NBA right now?
Started by Peter Sullivan in Sponsorship Strategy 10 hours ago.
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
About
Sports Marketing 2.0
Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.© 2010 Created by Pat Coyle
Comment Wall (5 comments)
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Join this Ning Network
Hello my name is Mark Heller and I'm with Diehard101.com. We are launching on 7/1/08 and I would like to talk to you about some sponsorship campaigns for Alltell on Diehard. What is the best way to get in touch with you?
Thank you,
Mark