Re-thinking sports marketing now that fans are in charge
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Mark Jones
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Mark Jones commented on Pat Coyle's blog post Is Web 2.0 Killing the Sports Business?"Web 2.0 will impact, not kill the sports business. In fact, amid steroid scandals, the cost of attending games along with the growth of wideband internet experiences, you're going to see more consumers choose how they want a sports experience…"
Mark Jones posted a discussionCollege Hoopla Featuring the Big Ten Network
I'd like to gather your thoughts on this site: This is a case example, I believe, of a Web 2.0 sports experience. Any thoughts?See More
Mark Jones commented on Mark Jones's blog post Comcast.net College Hoopla featuring the Big Ten Network"win.comcast.net"
Mark Jones posted a blog postComcast.net College Hoopla featuring the Big Ten Network: Win.Comcast.Net
Do you love College Hoops? If "yes", then check out "Comcast.net College Hoopla featuring the Big Ten Network" Even if you're not a hoops fan, as a Sports Marketing professional it's worth consideration.Visit: win.comcast.netwin.comcast.net is most likey, the first microsite to feature long-format video content in Standard Definiton (SD) and High Definition(HD) combined with a promotional contest engine and exclusive…See More
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- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- C
- What is your job title?
- Director of Marketing
- What is your job function?
- Marketing
- Company Website
- http://win.comcast.net
- Personal Website
- http://win.comcast.net
Mark Jones's Blog
Comcast.net College Hoopla featuring the Big Ten Network: Win.Comcast.Net
Do you love College Hoops? If "yes", then check out "Comcast.net College Hoopla featuring the Big Ten Network" Even if you're not a hoops fan, as a Sports Marketing professional it's worth consideration.
Visit: win.comcast.net
win.comcast.net is most likey, the first microsite to feature long-format video content in Standard Definiton (SD) and High Definition(HD) combined with a promotional… Continue
Visit: win.comcast.net
win.comcast.net is most likey, the first microsite to feature long-format video content in Standard Definiton (SD) and High Definition(HD) combined with a promotional… Continue
Posted on February 8, 2009 at 4:30pm — 1 Comment
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
