Re-thinking sports marketing now that fans are in charge
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Lauren Beyer
- Female
- Ponte Vedra Beach, FL
- United States
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Lauren's Spot
Profile Information
- What kind of company do you work for?
- pro sports team
- What is the name of your company?
- PGA TOUR
- What is your job title?
- Social Media & Fan Outreach Coordinator
- What is your job function?
- Marketing
- Company Website
- http://www.pgatour.com
- Personal Website
- http://ltbeyer.wordpress.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle's 2.0 Blog
Lauren Beyer's Photos
Groups
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Ticket Sales
17 members
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Action Sports
43 members
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The European perspective
54 members
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Tennis Open
15 members
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NYC Summit 10/16/08
39 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela 13 hours ago.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 1 day ago.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec 19.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2009 Created by Pat Coyle
Comment Wall (8 comments)
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Join this Ning Network
www.artbyarlene.com
arlene@ptd.net
We're currently doing business with the PGA experience, and the TPC courses.
Flimp Sports will also be working with the new tennis tournament coming to your area next spring!
If you get a moment, check out the examples on our website: www.flimp.net
With a flimp account, it's easy to Create; Send; and Track your own video emails.
Great for selling tickets, schedule awareness, highlight recaps, selling merchandise, etc.
We've done work for the Tavistock Cup as well.
Let me know what you think?
Thanks,
Terry
- Chris
Keep me updated on what you guys are doing at the PGA, it may have a lot in common with what we are trying to do here at the Colts.
Great tournament this past weekend eh!? How's the golf business treating you?
Mitch
Good to meet you in Chicago. If you want a free account at RotoWire.com to check out our golf coverage ... let me know and I'll hook you up.
My name is Mark Heller and I came across your profile and I thought it would make sense for us to connect. I am starting a new website called Diehard101.com it is a new social network for diehard sports fans and we are going to be looking for a beatwriter or content provider for golf. It is a mix of myspace and espn so we will have both UGC and our own exclusive content.
I would like to see if you folks might be interested in doing some sponsorship when the site kicks off. At the very least I would like to make you aware of the site so when it does launch it can be a resource for you for distribution.
Mark
mark@diehard101.com