Re-thinking sports marketing now that fans are in charge
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Kris Gotsch
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Kris Gotsch's Groups
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The UK Sports Network
13 members
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Twitter Sports Connect
83 members
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Ethnic/Multicultural Spo…
38 members
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The European perspective
72 members
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Sport Management in the …
39 members
Kris Gotsch's Page
Latest Activity
Kris Gotsch replied to Tim McGarry's discussion Twitter vs. Facebook: If you could only select one as a tool to reach fans, which would you choose?"Is both an option? ;-) see great benefit in both. Twitter is for sure leading when it comes to direct and immediate interaction, e.g. tweets being used during events, media coverage etc). Facebook leading in volume and my personal preference…"
Tim McGarry commented on Kris Gotsch's blog post 7 million Messi fans on Facebook - the twisted facts!"Great post Kris. It does make it sound much less impressive when you consider the page had 6 million 'likes' before its official launch. That being said, it is still impressive that he has more than 7 million fans, more than…"
Kris Gotsch posted a blog post7 million Messi fans on Facebook - the twisted facts!
Today was the day that Lionel Messi launched his official Facebook page. Numerous sites around the world (incl. Mashable) have been busy publishing stories around how Messi has been able to gather almost 7 million friends in just one day! Although Messi is the best football player on the planet at the moment and his club just took a big step towards the Champions League semi-final, it seems like things have been…See More
Kris Gotsch commented on Dr Jim Hamill's blog post Top Football Clubs take note – it’s also about Engagement"Alan, Jim and Vincent,
Definitely a good point and seems like we share quite a few common interests when it comes to fan engagements and relationships. Look forward to follow your work and ideas and to discuss the topics - just posted…"
Paula Paradellas commented on Kris Gotsch's blog post FC Barcelona breaks 10 million mark on Facebook"Sorry about the delay, I'm a little lost with so many good topics regarding Sports Digital Marketing, discussions that we don't see very often here in Brazil.
Well, at the same week that I wrote about Twitter's popularity among the…"
Profile Information
- What kind of company do you work for?
- other
- What is the name of your company?
- Eredivisie CV - Dutch Premier League
- What is your job title?
- Database Marketing Manager
- What is your job function?
- Marketing
- Company Website
- http://www.eredivisie.nl
- Personal Website
- http://www.loyalsticity.com
Kris Gotsch's Blog
7 million Messi fans on Facebook - the twisted facts!
Today was the day that Lionel Messi launched his official Facebook page. Numerous sites around the world (incl. Mashable) have been busy publishing stories around how Messi has been able to gather almost 7 million friends in just one day!
Although Messi is the best football player on the planet at the moment and his club just took a big step towards the Champions League semi-final, it seems like…
ContinuePosted on April 6, 2011 at 5:36pm — 1 Comment
FC Barcelona breaks 10 million mark on Facebook
As the first sports club ever, FC Barcelona has just gone beyond 10 million "likes" on Facebook. Impressive volume but are the leading in more than just that?.... http://bit.ly/gcGk1O
Posted on February 26, 2011 at 3:53pm — 5 Comments
The death of the sports club website?
The number of articles and blog post claiming that companies in the future may only focus on social sites instead of their own corporate brand websites is on the rise. Articles such as “The death of the brand website?” and “The death of the corporate website” are…
ContinuePosted on February 21, 2011 at 3:36pm — 1 Comment
Top clubs can’t afford to get social media wrong
I believe a differentiation between clubs and leagues is necessary (e.g. based on size but also other parameters can be applied) when it comes to how/if to use and benefit from social media. Check out the following piece and would love to hear if you agree that top clubs can't afford to get social media wrong?:
Posted on November 10, 2010 at 2:00pm
The 12th Reason why Sports Clubs Should Take the Lead in Social Media and Social CRM
Just published: "The 12th Reason why Sports Clubs Should Take the Lead in Social Media and Social CRM" on Customerthink.com. See the full article here http://tinyurl.com/2e7sahg .... look forward to hear your views
Posted on September 21, 2010 at 1:06am
Comment Wall (5 comments)
- At 10:32am on August 26, 2008, Kris Gotsch said…
- Hallo everyone, looking forward to engage with you on matters related to CRM within the world of sports. In the past the world of CRM was "lead" by airlines, banks, telcos, supermarkets, but with CRM 2.0 or whatever term is being used for "collaboration" the sports industry is not only re-shaping marketing within sports but will take a lead in the world of CRM.
- At 11:00am on September 2, 2008,
Brian Cawley said… - Hi Chris,
I appreciate your interest. My website is the franchise business I successfully operate; Robek's.
The Cawley Model is a private practice that I run for select clients that fit my criteria. It is on purpose that I do not have a website yet. My website will launch in unison with my book in March 2009.
Best Regards,
Brian
- At 12:26pm on October 3, 2008,
Robert K Sebbale said… - Dear Kris,
Thanks a great deal for your message. I have been to loyalsticity before I came here. Football fan growth is my passion. It is more of a passion than a businesss, though ofcourse I am working towards turning it into a business. South Africa clearly has a market in this area. It is an un tapped area, but one needs a lot of credibility to get through the walls. That is what I am working on. If everything falls into place I believe I will need your CRM software skills. I have a lot of knowledge of CRM as a business model but not the software vector.
Cheers.
Robert
- At 11:51pm on November 27, 2009,
Marcus said… - Hey Kris, glad to make your acquaintance. It's funny, but I actually have a little connection to the Eredivisie. I'm a Liverpool fan when it comes to soccer, but at the Miami HEAT, we actually had an intern from Holland who also did some work during his school years for Heerenveen. His name is Ralf Dekker and we stay in touch about soccer all the time. Anyhow, hope things are well with you in Holland.
- At 2:27pm on February 11, 2010,
Jason Peck said… - Thanks for the friend request. I definitely enjoyed your article on sports/crm
Groups
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Marketing & Sponsorship …
13 members
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The UK Sports Network
13 members
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Search and Social Market…
44 members
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Tennis Open
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Minor League Baseball
15 members
Forum
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
