Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Kris Gotsch
  • Male
  • The Hague
  • Netherlands
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Sales v Marketing

Replied Aug. 26, 2008

 

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Agnius and Kris Gotsch are now friends
November 10
Kris Gotsch added a blog post
The first edition of the weekly Eredivisie Live Magazine was published just a few days ago - an online magazine including video and various interactive elements. Even for those who don't speak Dutch it may be worth having a look at http://www.ered...
August 2
Kris Gotsch and Thomas D. Hagen are now friends
April 27
Kris Gotsch left a comment for Robert K Sebbale
April 17
Kris Gotsch updated their profile
March 24

Profile Information

What kind of company do you work for?
other
What is the name of your company?
Eredivisie CV - Dutch Premier League
What is your job title?
Database Marketing Manager
What is your job function?
Marketing
Company Website
http://www.eredivisie.nl
Personal Website
http://www.loyalsticity.com

Kris Gotsch's Blog

Kris Gotsch

Eredivisie Live Magazine - league wide digital magazine

The first edition of the weekly Eredivisie Live Magazine was published just a few days ago - an online magazine including loads of videos and various interactive elements. Even for people who don't speak Dutch it may be worth having a look at the Eredivisie Live Magazine/ - the magazine is intended for both viewers of the Eredivisie Live tv channel as well as other fans supporting teams in the league.

Posted on August 2, 2009 at 3:00pm —

Kris Gotsch

Could the Sports Industry lead in the CRM 2.0 world?

For decades companies in various industries have spent money and focused on customer relationship management (CRM) related matters ranging from strategies to software implementations. Banks, insurance companies, airlines, supermarkets and telecommunications companies have spent billions on trying to get us to become more loyal through offering better and/or more personalized service. With the rise of CRM 2.0 - or whatever term one prefers to use when it comes to collaborating with your customers… Continue

Posted on August 26, 2008 at 11:06am — 1 Comment

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At 12:26pm on October 3, 2008, Robert K Sebbale said…
Dear Kris,

Thanks a great deal for your message. I have been to loyalsticity before I came here. Football fan growth is my passion. It is more of a passion than a businesss, though ofcourse I am working towards turning it into a business. South Africa clearly has a market in this area. It is an un tapped area, but one needs a lot of credibility to get through the walls. That is what I am working on. If everything falls into place I believe I will need your CRM software skills. I have a lot of knowledge of CRM as a business model but not the software vector.

Cheers.

Robert
At 5:21am on September 7, 2008, Jens Friedlmeier said…
Hi Kris,

Sorry for the late reply. My thesis focused on non-mainstream sports and their opportunities to bring their video content online. Because it is unlikely that they would be able to operate a successful paid subscription-model, the engagement of advertisers and sponsors plays an important role. Basically, for the content owners – increase awareness and “new” media coverage of their sport and for advertisers and sponsors – increase brand-awareness and image-building.
Hope that answered the question.

Jens
At 11:00am on September 2, 2008, Brian Cawley said…
Hi Chris,

I appreciate your interest. My website is the franchise business I successfully operate; Robek's.

The Cawley Model is a private practice that I run for select clients that fit my criteria. It is on purpose that I do not have a website yet. My website will launch in unison with my book in March 2009.

Best Regards,

Brian
At 10:32am on August 26, 2008, Kris Gotsch said…
Hallo everyone, looking forward to engage with you on matters related to CRM within the world of sports. In the past the world of CRM was "lead" by airlines, banks, telcos, supermarkets, but with CRM 2.0 or whatever term is being used for "collaboration" the sports industry is not only re-shaping marketing within sports but will take a lead in the world of CRM.
 
 

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