Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Kevin Donnelly
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  • Park ridge, Illinois
  • United States
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Profile Information

What kind of company do you work for?
brand marketer
What is the name of your company?
Burns Entertainment & Sports Marketing
What is your job title?
Intern
What is your job function?
Marketing
I will graduate from Indiana University in Bloomington, IN in May of 2009. I have gained work experience in several mediums of sports and marketing. I have previously worked as an intern with Optimus (Ad Agency - Chicago, IL), Schaumburg Flyers (Minor League Baseball - Schaumbug, IL), and the Football Academy (Soccer Training Facility - London, UK). I am currently an intern with Burns Entertainment & Sports Marketing in the Corporate Relationships division.

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At 1:47pm on January 10, 2009, Dan Beeman said…
Hey Kevin,

Check out my website. I am looking for a virtual intern to help me with social media/blogging/PR. www.sponsorshipinsights.com
Dan Beeman
818.983.5700
At 9:33am on July 23, 2008, Allie Whelan said…
Kevin,

I looked at your website and the list of recent ads that you've done at Burns and I'd like you to check out www.flimp.net. We do a lot with video advertising through emails and it would be interesting for Burns to use some of the ads they sponsor and apply them in this format. Let me know what you think.

Allie
Flimp Media
At 2:34pm on July 18, 2008, Chris Becker said…
Hey Kevin, how are things at Burns? What are your plans after your internship?
At 11:34am on July 18, 2008, Jay Handler said…
Nice to meet you! If there's anything I can do help you moving forward, don't hesitate to ask.
At 2:14pm on July 17, 2008, antonio ramirez said…
Hi Kevin, it would be very interesting to know your experience at the football academy; I'm the marketing director of a very important amateur soccer league in Mexico; we have 600 amateurs teams and we're looking for best practices around the world in topics like sponsorship, sports marketing, etc.
 
 

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Joe Gill

Seeking advertisers for Boston Sports Website

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy Nov 10.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 19 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Amy Martin Nov 12.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 9 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.

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Sports Marketing 2.0

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]
 

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