Re-thinking sports marketing now that fans are in charge
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Kevin Chou
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- Mountain View, CA
- United States
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Latest Activity
Sports 2.0 Meetup - NYC at The Ginger Man
May 19, 2009 from 5:30pm to 7pm
It's time Sports Marketing 2.0 members meet face to face! Bring your friends and meet new ones at this Sports Marketing 2.0 NYC meetup. Come as you are to this after work, informal networking opportunity. Cash bar. We are planning to reserve an area…
Profile Information
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- Watercooler FanSection
- What is your job title?
- CEO
- What is your job function?
- management
- Company Website
- http://watercooler-inc.com
- Personal Website
- http://apps.facebook.com/losangeleslakers/?ref=ts
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat
Groups
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Twitter Sports Connect
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Sport Management in the…
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Sports Reporters
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Sports Social Networks
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The European perspective
55 members
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
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I am interested in finding out more about what your company offers. I have a new website in beta called soccerinteractive.com that focuses on educating coaches and players. I am looking for some ways to spread the word and engage members of other social network communities and make them aware of what we can offer soccer coaches and players. My email is timhorton@soccerinteractive.com.
Cheers
Tim
Hello my name is Mark Heller and I'm with Diehard101.com. We are launching in 4 weeks and I would like to talk to you about your services. What is the best way to get in touch with you?
Mark