Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Kate Upfield
  • 26, Female
  • Atlanta, GA
  • United States
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Kate Upfield and Kevin Seamans are now friends
November 1, 2009
Terry left a comment for Kate Upfield
October 9, 2009

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
American Hole 'n One
What is your job title?
Marketing Coordinator
What is your job function?
Marketing
Company Website
http://www.ahno.net
American Hole 'n One is a promotions company that provides insured prize coverage (games of skill or chance where the prize is not guaranteed) for our clients. Although golf is a large part of our business, other clients also include auto dealers, radio and TV stations, casinos, nightclubs and bars, home builders, banks, agencies, retail stores, professional and semi-professional teams, and collegiate schools.

I have worked for American Hole 'n One since 2006. Other companies I have worked for include the Walt Disney Company, the Colonial Center in Columbia, SC (a Global-Spectrum owned facility), the Bowie Baysox (AA minor league baseball team), and the Baltimore Ravens.

Born and raised in Maryland, I am a HUGE Redskins, Orioles, and Terps fan. I currently reside in Atlanta, GA.

Greatest Sports Moment (to date): Going to Super Bowl 42 in Phoenix where I was fortunate enough to attend several pre/post game parties and have awesome seats to the game. Thanks Richard!!!

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At 8:59pm on October 9, 2009, Terry said…
Hi Kate,
Just wanted to introduce myself, and let you know about our Flimp Marketing Platform which would allow you to provide a new service to your existing clients.
With a Flimp account you can Create, Send, and Track "eVideo" campaigns for your clients.
To learn more, please visit www.flimp.net
Thanks,
Terry Whelan
SVP-Flimp Media, Inc.
Boston, MA
www.flimp.net
 
 

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Sports Marketing 2.0

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]
 

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