Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Joshua Duboff
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Joshua Duboff posted the link The Sports Business Exchange » Blog Archive » The BCS and Its Awkward Encounter with Social Media
The BCS has taken to social media to state its case. And at first glance, that doesn’t seem to be a good thing.
November 20, 2009
Joshua Duboff updated their profile
September 3, 2009
Joshua Duboff and Arlene Higginson are now friends
September 3, 2009
Joshua Duboff added a blog post
Opening weekends of the college football and pro football seasons are right around the corner. It’s time to take a step back from the business of sports and celebrate this moment. Over the last decade, football has become the premier American sport.…
September 3, 2009
Joshua Duboff commented on ArLena Richardson The ePublicist's group 'Twitter Sports Connect'
Looking forward to connecting with all of you on Twitter. #followfriday is basically a bust now, so it's nice to find a place where I can still find some quality people to follow. You can follow me @joshuaduboff and The Sports Business Exchange @TS…
August 18, 2009
Joshua Duboff joined ArLena Richardson The ePublicist's group
Twitter Sports Connect
A place for members who tweet to share twitter names, tools, news, and advice
August 18, 2009
Joshua Duboff updated their profile photo
August 18, 2009
Joshua Duboff and Terry are now friends
August 18, 2009
Joshua Duboff is now a member of Sports Marketing 2.0
Welcome Them!
June 15, 2009

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What kind of company do you work for?
other
What is the name of your company?
The Sports Business Exchange
What is your job title?
Editor-in-Chief
What is your job function?
other
Company Website
http://www.thesportsbusinessexchange.com

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    Joshua Duboff's Blog

    Joshua Duboff

    Sports Theme Songs Capture the Passion of the Fans

    Opening weekends of the college football and pro football seasons are right around the corner. It’s time to take a step back from the business of sports and celebrate this moment. Over the last decade, football has become the premier American sport. Sundays are made for the NFL they say. Saturdays are for college football. Then there’s the Thursday night and Friday Night games too. Four nights of football a week? Sounds good to us.

    There are certain passion points that draw fans to the game of… Continue

    Posted on September 3, 2009 at 3:15am —

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    Romi Mardela

    Sports Marketing in Indonesia 2 Replies

    I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

    Tagged: indonesia, marketing, sports, study, research

    Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.

    Andrew McConachie

    Social Media within Football (Soccer) - is there a place for it? 11 Replies

    Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

    Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.

    federico smanio

    sports sponsoring by a bank 7 Replies

    Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

    Tagged: Italy, youngsters, sport, sponsor, bank

    Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.

    Joe Gill

    Seeking advertisers for Boston Sports Website 2 Replies

    Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

    Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

    Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.

    Mark Gleason

    Atlanta Astros 09 MSBL World Series Champs

    Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

    Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

    Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.

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    Sports Marketing 2.0

    Pepsi moves away from Super Bowl to create its own movement, online

    MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

    Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

    In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

    RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

    This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

    Sponsor Tweets from SBJ in NYC today

    Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]
     

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