Re-thinking sports marketing now that fans are in charge
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Jonathan Dusing
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- Minneapolis, MN
- United States
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- Discussions (2)
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Jonathan Dusing's Discussions
Twitter anyone?
Replied Apr. 30, 2009
Fan stories as marketing
Replied Apr. 30, 2009
Jonathan Dusing - The Row Show
Check out our show! A weekly show dedicated to the technology and sports marketing. A little bit how-to and a little bit best practices. Hosted by Jonathan Dusing and Jason Cole founders of row27 Studios. Watch now
Latest Activity
Profile Information
- What kind of company do you work for?
- agency
- What is the name of your company?
- row27 Studios
- What is your job title?
- Owner / Creative Director
- What is your job function?
- management
- Company Website
- http://row27.com
- Personal Website
- http://rowshow.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Dan Harbison
Jonathan Dusing's Blog
Episode 015: Understaffed? Overworked? Get Organized
This week we share some time management tips, talk NBA summer league streaming, sports reality TV, livenation / Ticketmaster, and we look back on 15 episodes with out favorite tips. And we spend an episode not saying "Twitter".
More at ROWSHOW.COM Continue
Posted on August 12, 2009 at 12:00pm —
Episode 014: Short URL Services with Analytics
This week we review some URL shorteners that provide analytics. In the news we cover Farve, Vick, New Social Networking usage statistics, Google's pet stick, Season ticket partnering, and Stephon Marbury goes crazy. And we spend an episode not saying "Twitter".
More at ROWSHOW.COM Continue
Posted on August 11, 2009 at 12:25am —
The Row Show EP 013: Twibbon, Lebron, & Sixovertimes.com
This week we take a viewers suggestion and show you how to use Twibbon.com to allow your fans to show support for your team. We share the launch of SixOvertimes.com . We also discuss the University of Kentucky's singing billboard campaign, MLB mobile traffic, interactive TV widgets with the Jazz and Mavericks, White Socks user generated video campaign, and throw the penalty flag at Nike.
See more at ROWSHOW.COM Continue
Posted on July 28, 2009 at 6:41pm —
The Row Show 012: Developing a Twitter Strategy With The Oakland Raiders
This week Andy Rentmeester of the Oakland Raiders joins us to share his experience in developing team twitter policies and marketing strategy. In the news we discuss MLB at bat 2009 sales and MLB.tv streaming improvements. Also Oregon sprouts wings, and William & Mary ditch Colonel Ebrit. See more at ROWSHOW.COM Continue
Posted on July 20, 2009 at 5:09pm — 1 Comment
Episode 011: NACDA & 2 New Facebook Features
This week we discuss the buzz from this years NACDA convention, and share 2 new Facebook features in our quick tip. Share your teams facebook activity outside of facebook with the "everyone" feature and stream your teams live events with facebook integration - let your viewers chat, post, and share the video stream with their friends in real-time.
Watch more at rowshow.com Continue
Posted on June 30, 2009 at 10:17pm —
Comment Wall (1 comment)
- At 3:57am on July 22, 2009,
ArLena Richardson The ePublicist said…
- Hello Jonathan,
I stopped to express how much I enjoyed watching the Raiders Twitter video.
Appreciation.
Ar Lena
Groups
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
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Sports Social Networks
175 members
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The European perspective
55 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
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Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
