Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

John Lawrence
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  • Los Angeles, CA
  • United States
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3 Replies

Can anyone recommend good consulting services for business strategy and development? I currently work with an awesome IT consulting firm and feel this could be the way to go with all of my companies…

Started this discussion. Last reply by Matt Forzley Oct. 27, 2009.

 

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John Lawrence and Kevin Seamans are now friends
October 28, 2009
I would reccomend Deep Alliance Marketing. 630-574-4825. Stategic planning and development is a core part of our business. I would love to be answer any questions you may have. Thanks John, Matt
October 27, 2009
Try him Gary Matthews Communications/Sports Media Relations GM Media Services www.gmsportsmedia.com Email:gary@gmsportsmedia.com Cell:410-419-4063
October 22, 2009

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
NA
What is your job title?
ops manager
What is your job function?
management

John Lawrence's Blog

John Lawrence

Great IT service

Like most Ops managers, I’ve come across and dealt with my fair share of IT disasters. I’ve gone the route of hiring an in-house staff, only to realize that it exhausted my budget and half the time I was paying for employees to sit around and wait for a disaster to strike. I’ve also gone the route of hiring an outside company to run my IT support, again only to find that I was being overcharged at every turn and I had no REAL immediate support, more like we were put into a “Queue” and when our n… Continue

Posted on October 13, 2009 at 6:09pm —

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Romi Mardela

Sports Marketing in Indonesia 2 Replies

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 11 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.

federico smanio

sports sponsoring by a bank 7 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.

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Sports Marketing 2.0

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]
 

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