Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Jim Ed Oberst
  • Male
  • Nashville, TN
  • United States
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When Is A Smile NOT Free? Sports Marketing Fan Photo Facts

Replied May 7

Motorsports
5 Replies

Started this discussion. Last reply by Jim Hasty Jul 21.

 

Jim Ed Oberst's Page

Latest Activity

Jim Ed Oberst added a discussion to the group NASCAR
Inventory
We still have 25 races for the 2010 NASCAR Nationwide Series. The first 10 will be driven by a Cup regular who was in the 2009 Chase. This is a guaranteed entry and we finished last year 9th in drivers points and 11th in owners points. The ask is $2…
on Friday
Jim Ed Oberst is now friends with Arlene Higginson, Mark J Hann and Kevin Seamans
on Thursday
Jim Hasty replied to Jim Ed Oberst's discussion 'Motorsports'
Hello Jim, I am one of the principals in Events Response (www.eventsresponse.com) and we are involved in motorsports and other sporting events. We conduct event surveys, sponsor surveys, economic impact studies and custom research. How is your Summe…
July 20
Terry left a comment for Jim Ed Oberst
July 1
Mark J Hann replied to Jim Ed Oberst's discussion 'Motorsports'
Jim, I own a motorsports marketing company and just became a member of Sports Marketing 2.0. Mark J Hann President & CEO Victory MotorSports Marketing Services LLC
June 17
Chris Kawasaki replied to Jim Ed Oberst's discussion 'Motorsports'
I work with various motorcycle racing teams/series and truly enjoy it. As an ex-professional Supercross racer, I mainly deal with Supercross/motocross teams but also work in Superbike road racing and Supermoto providing marketing, pr, and sponsorshi…
June 12
Brian Gainor and Jim Ed Oberst are now friends
June 11
Gary Van Hoose replied to Jim Ed Oberst's discussion 'Motorsports'
Hey Jim, Yes, I have at different levels over the years from being part of a truck team/Grand Am team etc. to providing marketing support and sponsorship solutions for my clients on the retail side (I'm marketing guy at ad/marketing agency). What's…
May 22
Jameson Riley replied to Jim Ed Oberst's discussion 'Motorsports'
Yes, I'm a driver in endurance sports car racing, including Grand-Am, which is owned by NASCAR. Do you help organize sponsorship, obtain it...?
May 19
Jim Ed Oberst replied to Gary P.'s discussion 'When Is A Smile NOT Free? Sports Marketing Fan Photo Facts'
Have you approached any NASCAR tracks with this? Can the photo have a custom border with the sponsors name/logo? Can a coupon be added to the side of the photo once printed it could be redeemed? How do the cards driving them to the site with the PIN…
May 7
Jim Ed Oberst added a discussion
Motorsports
Is there anyone else in Sports Marketing 2.0 that is involved in motorsports. I work in sponsorship development for NASCAR Nationwide Series.
May 7
Jim Ed Oberst is now a member of Sports Marketing 2.0
Welcome Them!
April 20

Profile Information

What kind of company do you work for?
pro sports team
What is the name of your company?
Baker Curb Racing
What is your job title?
Director of Corporate Partnerships
What is your job function?
sales
Company Website
http://www.bakercurb.com
Who referred you to SM 2.0? (Or how did you find it)?
Linkin

Comment Wall (1 comment)

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At 8:44pm on July 1, 2009, Terry said…
Hi Jim,
You might find our software platform useful. The Flimp platform allows people w/ basic computer skills to Create; Send; and Track "eVideo" campaigns for the purpose of Direct Mktg. and Communication.
I'd be glad to answer any questions, but feel free to visit us at www.flimp.net
Thanks,
Terry Whelan
 
 

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Romi Mardela

Sports Marketing in Indonesia 2 Replies

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela 11 hours ago.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 11 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 1 day ago.

federico smanio

sports sponsoring by a bank 7 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec 19.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

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Sports Marketing 2.0

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]
 

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