Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Jim Ed Oberst
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  • Nashville, TN
  • United States
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Motorsports
5 Replies

Started this discussion. Last reply by Jim Hasty Jul 21.

 

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Hello Jim, I am one of the principals in Events Response (www.eventsresponse.com) and we are involved in motorsports and other sporting events. We conduct event surveys, sponsor surveys, economic impact studies and custom research. How is your Summe…
July 20
July 1
Jim, I own a motorsports marketing company and just became a member of Sports Marketing 2.0. Mark J Hann President & CEO Victory MotorSports Marketing Services LLC
June 17
I work with various motorcycle racing teams/series and truly enjoy it. As an ex-professional Supercross racer, I mainly deal with Supercross/motocross teams but also work in Superbike road racing and Supermoto providing marketing, pr, and sponsorshi…
June 12
Brian Gainor and Jim Ed Oberst are now friends
June 11
Hey Jim, Yes, I have at different levels over the years from being part of a truck team/Grand Am team etc. to providing marketing support and sponsorship solutions for my clients on the retail side (I'm marketing guy at ad/marketing agency). What's…
May 22
Yes, I'm a driver in endurance sports car racing, including Grand-Am, which is owned by NASCAR. Do you help organize sponsorship, obtain it...?
May 19
Have you approached any NASCAR tracks with this? Can the photo have a custom border with the sponsors name/logo? Can a coupon be added to the side of the photo once printed it could be redeemed? How do the cards driving them to the site with the PIN…
May 7
Jim Ed Oberst added a discussion
Is there anyone else in Sports Marketing 2.0 that is involved in motorsports. I work in sponsorship development for NASCAR Nationwide Series.
May 7
Jim Ed Oberst is now a member of Sports Marketing 2.0
April 20

Profile Information

What kind of company do you work for?
pro sports team
What is the name of your company?
Baker Curb Racing
What is your job title?
Director of Corporate Partnerships
What is your job function?
sales
Company Website
http://www.bakercurb.com
Who referred you to SM 2.0? (Or how did you find it)?
Linkin

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At 8:44pm on July 1, 2009, Terry said…
Hi Jim,
You might find our software platform useful. The Flimp platform allows people w/ basic computer skills to Create; Send; and Track "eVideo" campaigns for the purpose of Direct Mktg. and Communication.
I'd be glad to answer any questions, but feel free to visit us at www.flimp.net
Thanks,
Terry Whelan
 
 

Forum

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 1 Reply

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Ryan Knapp 2 minutes ago.

federico smanio

sports sponsoring by a bank

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy 8 hours ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

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Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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