Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Jerome Harrison
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  • Minneapolis, MN
  • United States
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How are golfers and golf courses using social media & mobile?

Replied Nov 5

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Jerome Harrison added a discussion to the group Sports Social Networks
Starting New Sports Fan Community -- Any Advice on Maximizing Engagement?
Hey everyone, I am starting a Wisconsin & Minnesota Sports Fan Community at www.wiscosotasports.com, and am wondering if anyone has any advice on how to maximize user engagement on the blog. I want WiscoSota to be an open community where anyone can…
November 16
Jerome Harrison replied to Pat Coyle's discussion 'How are golfers and golf courses using social media & mobile?'
Pat I'm sure you already have a substantial list of Golf Courses using Twitter, but here are a couple anyways: http://www.socialsearchmarketer.com/1689/follow-friday-golf-courses-twitter/ http://www.danperry.com/blog/twitter-golf-courses/ Most of…
November 5
Russell Scibetti and Jerome Harrison are now friends
June 9
Jerome Harrison and Josh Feinberg are now friends
April 26
Ismael Seguban commented on Jerome Harrison's blog post 'Packers' Nick Barnett & Other Athletes Connecting with Fans on Twitter'
great post (even though nick barnett is a packer). i think its a great way for fans to connect with their favorite players and vice versa. twitter is growing by leaps and bounds and more athletes will jump on board. its free and it would be a great…
April 15
Jerome Harrison added 2 blog posts
April 13
Jerome Harrison updated their profile
March 24
Jerome Harrison and Jim Demers are now friends
March 24
Jerome Harrison joined Stewart Whicker's group
Sports Social Networks
Developers of sports social networks. Share ideas to bring more people online to then go offline and play more sport.
March 24
Jerome Harrison added a blog post
Many teams are using Twitter and other social media to stay in touch with their fans. Twitter allows teams to advertise, promote and provide news to fans for no price -- an increasingly effective tool in sports marketing. The Minnesota Timberwolves…
March 9
Jerome Harrison updated their profile photo
February 23
Jerome Harrison is now a member of Sports Marketing 2.0
Welcome Them!
February 23

Profile Information

What kind of company do you work for?
other
What is the name of your company?
Student
What is your job title?
Student
What is your job function?
Marketing
Company Website
http://www.wiscosotasports.com
Personal Website
http://www.recklessabandonsports.com
Who referred you to SM 2.0? (Or how did you find it)?
Blogs

Jerome Harrison's Blog

Jerome Harrison

Interview with Dan Graf, Managing Editor of Sporting News magazine

Last summer, two years after being acquired by American City Business Journals (ACBJ), Sporting News (SN) made significant strategic changes in the direction of its publications.

Along with changes in content, SN magazine switched from a weekly to a bi-weekly format. Sporting News also created the industry's first daily online sports newspaper, SN Today. Delivered every morning, for free, to each subscriber's email, SN Today is leading the charge in what many believe is the future of daily news… Continue

Posted on April 13, 2009 at 8:40pm —

Jerome Harrison

Packers' Nick Barnett & Other Athletes Connecting with Fans on Twitter

Until about a month ago, like my friend Grego, I wasn't down with the whole Twitter phenomenon. As it was, I already had Facebook and didn't see the need to be micro-blogging about my daily activities. I saw Twitter as a little creepy, narcissistic, and annoying -- people sharing mundane details about their daily lives and fiending for the next Tweet from their friend or even a stranger perhaps.

But I see it differently now. When I started my sports business blog, RecklessAbandonSports.com, in… Continue

Posted on April 13, 2009 at 8:18pm — 1 Comment

Jerome Harrison

Teams Using Twitter to Connect with Fans

Many teams are using Twitter and other social media to stay in touch with their fans. Twitter allows teams to advertise, promote and provide news to fans for no price -- an increasingly effective tool in sports marketing.

The Minnesota Timberwolves, for example, have made good use of Twitter. For a recent home game, they used Twitter for a special ticket giveaway. The Phoenix Suns are another team that has used Twitter to its advantage. Led by Director of Digital Media & Research, @PhoenixS… Continue

Posted on March 9, 2009 at 6:30pm —

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Discussion Forum

Robert K Sebbale

Home grown Database versus vendor CRM programs

What would be the best CRM program for a football (soccer) property to utilize for it's every day relationships? Would it not be better to have a home grown database and the use that to communicate w…

Started by Robert K Sebbale Feb 17.

Mike Mahoney

Microsoft CRM Users? 1 Reply

Any other users of Microsoft CRM for selling sponsorships?

Started by Mike Mahoney. Last reply by Eric Reckman Apr 1.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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