Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Jeremy Beynon
  • 37, Male
  • Sydney, NSW
  • Australia
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Started Jun 29

Sports Marketing podcasts

Replied Oct. 21, 2008

Sports Marketing podcasts

Replied Oct. 17, 2008

 

Heavensgame.com Rugby Union Excellence

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Latest Activity

Dan Beeman and Jeremy Beynon are now friends
yesterday
Jeremy Beynon commented on Lindsey's blog post 'Link Creative- Passion for sports and design'
HI lindsey, one of the website's I run is called womens-rugby.com it needs a decent logo. you interested?
November 1
NIck Hamilton left a comment for Jeremy Beynon
October 15
Jeremy Beynon left a comment for NIck Hamilton
October 15
Jeremy Beynon left a comment for Jeremy Beynon
September 8
Jeremy Beynon commented on ArLena Richardson The ePublicist's group 'Twitter Sports Connect'
If you are into rugby then @heavensgame or @rugbyxv are for you.
September 7
Jeremy Beynon joined ArLena Richardson The ePublicist's group
Twitter Sports Connect
A place for members who tweet to share twitter names, tools, news, and advice
September 7
Jeremy Beynon left a comment for Kristin Hace
August 19

Profile Information

What kind of company do you work for?
other
What is the name of your company?
www.heavensgame.com
What is your job title?
Director
What is your job function?
Marketing
Company Website
http://www.heavensgame.com
Who referred you to SM 2.0? (Or how did you find it)?
Linked In

Jeremy Beynon's Blog

Jeremy Beynon

Interesting development on sports event ticketing

I have just come across this site: http://www.zigabid.com/ at first glance it seems to be at odds with what the sports industry at the major tournament level are trying to enforce.

I am certain that every legal counsel known to sports bodies has crawled the terms and conditions.

Such a site could in the long term have serious impact on branding control, pricing and purchasing power. This might be a way off for now... But not too far away.

Will be interesti… Continue

Posted on October 1, 2008 at 5:43am —

Jeremy Beynon

How many sports teams buy their own keywords on Google?

I conducted a very limited experiment with 6 worldwide sports teams who sell their own merchandise on their own website.

I chose header terms for them ie: Team names or nicknames With a simple yes or no for a purchased keyword.

Grouped:

1. Manchester united - No
1. The red devils - No

2. Arsenal - No
2. The Gunners - No

3. New Zealand rugby - No
3. All Blacks - No

4. Boston Celtics - No
4. celtics - No

5. Juventus - No
5. La Vecchia Signora - No

6. Indianapolis colts - No
6. The Colts -… Continue

Posted on September 24, 2008 at 1:44am — 11 Comments

Jeremy Beynon

Is having a bad boy good for web 2.0 sports marketing?

Over the years Sports teams have been striving to cut out the rogue elements at their clubs.

Some sports and teams achieve this fairly easily Rugby Union is a good example of a professional sport which has a small amount of negative publicity whilst its main competitor Rugby League lurches from one off field embarrassment to another.

Obviously a poor image is going to have a negative effect on certain aspects of your organisation. However in these days of viral marketing and the power this bri… Continue

Posted on September 12, 2008 at 8:00pm —

Jeremy Beynon

Engaging the foreign legion

I am a Swansea City fan. Probably won't mean much to a whole lot of readers on here. They are a soccer team that plays in the English Championship (and playing well too!), I am also a fan of the Warringah Rats rugby union team who play in Sydney.

Why those teams? I grew up in Swansea, Wales but have moved to live in Sydney, Australia. I also suppost the Boston Celtics, Bruins, Red Sox and the NE Patriots, why? I lived there in 1992 whilst playing rugby for Beacon hill.

I follow the results of… Continue

Posted on September 7, 2008 at 7:30pm — 3 Comments

Jeremy Beynon

Some sports people just don't get the web.

Most people reading this site will most likely not be too familiar with the A-League. This is the Australian national club football (soccer) championship. It is a competition that was formed 4 years ago.

The competition currently has 8 teams. This will increase to 10 from next season after a recent announcement.

Amazingly neither of the teams that are being accepted into the competition (namely 1. Gold Coast united; 2. North Queensland FC); have registe… Continue

Posted on August 29, 2008 at 4:30pm — 1 Comment

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At 4:09pm on October 15, 2009, NIck Hamilton said…
Hey Jeremy

Nice to see a worldwide rugby website, you got a good thing going with heavensgame.com. I play Premier and representative rugby here in auckland and will be tuning into your website now for updates.

Im not 100% sure what you mean by white label? If your meaning do we skin another product then no it was fully developed by our enginers here in NZ.

Hope this helps
At 7:32pm on September 8, 2009, Jeremy Beynon said…
Pretty happy that we have just launched a USA specific Rugby Union podcast on heavensgame: http://bloggers.heavensgame.com/Main/?feed=rss
At 3:40am on November 14, 2008, catherine said…
Of course Munster are going to win, it will be a great game. What do you think of MyMunster.com?
At 10:24pm on October 14, 2008, Brian Gainor said…
Jeremy,

I saw your recent comment on a Finland team letting fans use text messaging to control substitutions, etc. I would love to feature this on PartnershipActivation.com - could you send along (bgainor@partnershipactivation.com) any details you might have on this? Thanks, and I look forward to connecting! - Brian
At 7:41am on October 10, 2008, Red said…
Nice job Jeremy. Podcast is great.
At 9:21am on September 10, 2008, Jeff Anderson said…
I will have our CMO (Scott P) contact you shortly. Thanks for inquiry. I can be reached at 508-281-4931.
At 10:27pm on July 28, 2008, Tim Horton said…
Hi Jeremy,
after we completely develop the infrastrucuture for succesfully offering e-learning for soccer coaches, we plan to use this format for other sports. So I am always open to talking with other sports content owners that might have the knowledge, people and content to provide education but lack the infrastructure in which to deliver it. Feel free to have your friend contact me if they are interested in further discussion. My email is timhorton@soccerinteractive.com.
Cheers
Tim
At 10:08am on July 25, 2008, Tim Horton said…
Hi Jeremy,
that is good to hear. Feel free to check out my website to see how we are delivering our curriculum using video and animation as well as our Exercise Planner and Interactive Chalkboard. We are about to do a redesign on the home page and the navigation to make the site easier to use as well as add a library tool. I would be happy to share any ideas or answer questions about what we have done to deliver online sports education. Looking forward to seeing your educational website.
Cheers
Tim
At 12:37am on July 25, 2008, Tim Horton said…
Thanks for inviting me Jeremy. I was just talking with someone tonight our our online coach and player education website Soccerinteractive.com and he said he would love to see the same concept for Rugby. Are there any Rugby online educational sites you are aware of?
Cheers
Tim
At 7:53pm on July 23, 2008, Jake Rutter said…
Jeremy,

We checked out your website, great Rugby resource. If you would like your feed added to FanBoom, please shoot me an email at : jake@fanboom.com

Thanks!

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Sports Marketing 2.0

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