Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Jeff Lillibridge
Share 
  • Blog Posts
  • Discussions (2)
  • Events
  • Groups
  • Photos
  • Photo Albums
  • Videos

Jeff Lillibridge's Friends

 

Jeff Lillibridge's Page

Latest Activity

November 5, 2009
Jeff Lillibridge updated their profile photo
November 5, 2009
There is a cool site someone in our office showed me called http://oobgolf.com/ which allows you to input your scores from your mobile phone while you are golfing. It allows anyone that is on the site to track your round, even real time. You can sen…
November 5, 2009
Jeff Lillibridge and Gary P. are now friends
July 8, 2009
February 17, 2009

Profile Information

What kind of company do you work for?
pro sports team
What is the name of your company?
Cleveland Cavaliers
What is your job title?
Director, Web Services
What is your job function?
other
Company Website
http://www.cavs.com

Looking for a Fall Intern

CLEVELAND CAVALIERS WEB OPERATIONS
INTERN DESCRIPTION

Primary Overview of Internship:

The Web Operations Intern will get a close look at how a web team operates at a professional sports team and an entertainment facility. This experience includes hands-on experience with updating the various web sites and engaging with fans on our social media platforms.

Experience gained in the following areas:

• Moderating and Updating Cavaliers Social Media Sites
Monitors, updates and participates in team’s social network sites including (but not limited to) CavFanatic, MySpace, Facebook, Twitter, and YouTube.

• Creating and Updating Pages on Main Web Sites
Assists in the creation and updating of basic web pages on Cavs.com,
LakeErieMonsters.com, TheQArena.com, CavaliersTeamShop.com, etc.

• Graphic Editing
Helps edit, resize and publish web graphics, including game and event photo galleries.

QUALIFICATIONS:

• College student with study emphasis in Sports Management, Web Design or other computer related degree.

• Must have excellent computer skills, including knowledge of basic HTML and Adobe Photoshop. Should also be very familiar with social media sites and newest technology on the web. Experience in Adobe Premier is a plus.

• Must be organized and pay strong attention to detail. Must take responsibility seriously and self-motivated.

• Maturity, professionalism, and a strong work ethic are essential.

http://flashseats.teamworkonline.com/teamwork/jobs/jobs.cfm/Internships?supcat=890

Comment Wall (1 comment)

You need to be a member of Sports Marketing 2.0 to add comments!

Join this Ning Network

At 10:22pm on August 21, 2008, Chris Lindauer said…
Jeff,

I just received a case study submission from Bruce Herbert who had been helping develop some curriculum resources for us (Sports Career Consulting) this summer. I saw your profile here and thought I'd drop a quick note to say thanks for taking the time to provide some insight.

Thanks,

Chris

PS - I just sent the same message via linkedin so hopefully one message or the other will find its way to your inbox. : )
 
 

Forum

Romi Mardela

Sports Marketing in Indonesia 2 Replies

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 11 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.

federico smanio

sports sponsoring by a bank 7 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]
 

© 2010   Created by Pat Coyle

Badges  |  Report an Issue  |  Privacy  |  Terms of Service