Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Jason Peck
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How are golfers and golf courses using social media & mobile?

Replied Nov 6

SponsorPitch Launches Beta - Invite Codes Coming

Replied Dec. 10, 2008

Know of any good sports marketing associations,memberships, conferences?

Replied Nov. 7, 2008

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Jay Kemp commented on Jason Peck's blog post 'Athletes Need Better Online Training'
Why should it be the responsibility of the leagues, or teams, to monitor or educate adults on common sense and life experiences that these adults should have learned through high school, college and everyday life? If it is anyone's responsibility,...
on Sunday
David Lawyer commented on Jason Peck's blog post 'Athletes Need Better Online Training'
I think it would in the long run benefit organizations like the NBA, NFL, NHL, etc to make mandatory, an educational track or series of courses designed to improve the communication skills and etiquette of today's athletes. Ideally programs like t...
on Sunday
David Fuller commented on Jason Peck's blog post 'Athletes Need Better Online Training'
I know that online and social media is your thing Jason, but I don't think it makes any difference as to what the mechanism of delivery is. I'm also not sure it is something that only applies to athletes. But athletes do need to understand that if...
on Saturday
Jason Peck replied to Pat Coyle's discussion 'How are golfers and golf courses using social media & mobile?'
Bubba Watson just joined Twitter in September and seems to be doing a good job with it (http://twitter.com/bubbawatson) - engaging fans, responding to them and posting informal pictures and videos (http://tweetreel.com/bubbawatson) to help fans ge...
on Friday
Aileen McManamon commented on Jason Peck's blog post 'Athletes Need Better Online Training'
Funny you should bring this up -- I am just building an online training resource for athletes -- aimed more at elite amateurs than pros, but with lots of insight for all. Will post to the discussion once we're rolling and maybe some of you will ha...
on Thursday
Jason Peck commented on Jason Peck's blog post 'Athletes Need Better Online Training'
David- would love to hear them!
on Thursday
David Astramskas commented on Jason Peck's blog post 'Athletes Need Better Online Training'
Jason, I have some great stories to tell you about this topic and how it's effecting some endorsement deals.
on Thursday
Deandra D. commented on Jason Peck's blog post 'Athletes Need Better Online Training'
most definitely, but who's to say they will take to it? I'm just not sure exactly who it should come from. Obviously leagues (the NFL at least) are trying to get a handle on it by fining athletes such as Larry Johnson, but I just hope that it does...
November 4

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
Highway 24 Media
What is your job title?
Consultant and Founder
What is your job function?
Marketing
Company Website
http://www.hwy24.com
Personal Website
http://www.jasonfpeck.com

Jason Peck's Videos

Jason Peck's Blog

Jason Peck

Athletes Need Better Online Training

I'm sure you've all heard about the recent Larry Johnson fiasco by now, but if not, please see:

http://www.lehighvalleylive.com/sportsflash/index.ssf?/base/sports-134/1256779803197270.xml&storylist=sports
http://mashable.com/2009/10/26/larry-johnson-twitter/… Continue

Posted on October 30, 2009 at 4:51pm — 10 Comments

Jason Peck

Sports and Social Media in 2009

Hey everyone,

Hope you're having a nice holiday season with your friends and family. I just wanted to let you know that I just wrote about some predictions I have for sports and social media in 2009 on my blog. I'd love to hear your thoughts and if you leave a comment there or want to write a response on your own blog, I'll include it in a separate write-up with some of YOUR predictions.

Here's the link:… Continue

Posted on December 17, 2008 at 10:55am — 1 Comment

Jason Peck

The New and Improved Sports Biz Feed


Hey everyone,

Just wanted to let you know that in the spirit of The Ad Feed and PopUrls, I have relaunched Sports Biz Feed, which is an easy way for sports market… Continue

Posted on September 4, 2008 at 10:29pm — 1 Comment

Jason Peck

Top 50 Sports Social Networks

I just posted a list of top 50 sports social networks based on valuations by dnScoop. Besides this one and the obvious sites that are missing because they don't have their own unique domain name, were you surprised about any others not being on the list?

Here's the link to my post - top 50 sports social networks

Posted on June 1, 2008 at 5:10pm — 3 Comments

Jason Peck

Sports Marketing 2.0 Summit Thoughts

I posted a few of my thoughts this morning on my blog, Take A Peck.

While they aren't nearly as neat and organized as Brian's notes, just wanted to let you know they were there.

Posted on February 14, 2008 at 7:22am —

Comment Wall (16 comments)

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At 9:03pm on October 9, 2009, Terry said…
Hi Jason.
Hope you're well.
Maybe I'll see you at one of the NY conferences this fall.
Thanks,
Terry Whelan
At 8:32am on August 10, 2009, Terry said…
Hi Jason,
One of our new investors is Pat Croce, former owner of the Philadelphia 76er's.
He has brought some great new ideas to the Flimp Sports team.
Needless to say, the 76er's are a new client of Flimp's!
Hope all is well.
Terry Whelan
www.flimp.net
At 7:24pm on July 24, 2009, ArLena Richardson The ePublicist said…
Hi Jason..your #1 fan here!
I added your Twitter name in comments at Twitter Sports Connect.
Still smiling....BIG.
Ar Lena @theepublicist
At 10:57am on June 20, 2009, Terry said…
Hi Jason,
How's it going?
Just checking in to let you know our website has totally changed.
eVideo campaigns are changing the way people are promoting events and selling tickets.
In this economy, teams are looking for measurable ways to help sell tickets.
The Flimp platform does that.
Please visit us at: www.flimp.net
Thanks,
Terry
At 2:45pm on September 6, 2008, Phil Zalewski said…
Jason,
We've been writing a blog on sports and technology, Pulse Jam, www.pulsejam.com. Would love to see if we can get it listed on your new Sports Biz site. Additionally, would like to chat about a sports intelligence platform we're rolling out later this year. Please let me email me a philz@pulsemediagroup.com

Thanks,
Phil
At 4:39am on July 22, 2008, Mark Heller said…
Jason, I misplaced your number please email me at mark@diehard101.com and shoot me your number again.

Mark
At 5:05am on July 5, 2008, Mark Heller said…
Hey Jason we are growing big time. Lets talk next week.

Mark
At 1:53pm on July 3, 2008, Allie Whelan said…
Jason,

I checked out your website and you have some great thoughts about different aspects of sports marketing. I want to ask what you think about using video advertising on the web? For sports, I think it can be a really big way to advertise in the future. At Flimp, were working with all different types of companies, but I'm involved with the sports world. Thoughts on the ideas?

Allie
Flimp Media
At 2:49pm on July 2, 2008, Chris Becker said…
I just added another blog post that might shed a little more light on what our promotion looks like. Stay tuned, more to come.
At 11:11am on June 25, 2008, Mark Heller said…
Jason,

thanks for the comment. 4000 pages is not a bad start! We are getting closer to launch.

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Joe Gill

Seeking advertisers for Boston Sports Website

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy 1 day ago.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 18 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Jason Peck Nov 6.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 9 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.

About

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]
 

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