Haven't been on here for ages so apologises. Actually saw the video you guys did with Dan Harbison from the Trialblazers the other day. He is a great guy and I was lucky to sepnd some time with him in Sydney a month ago. Your name…"
Haven't been on here for ages so apologises. Actually saw the video you guys did with Dan Harbison from the Trialblazers the other day. He is a great guy and I was lucky to sepnd some time with him in Sydney a month ago. Your name actually came up the other day from a guy called Simon who runs the digital sports conference. I head up the Fan Development department at The Essendon Football Club here in Australia which includes our digital strategy.
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One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]