Re-thinking sports marketing now that fans are in charge
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Jared
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- United Kingdom
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- Discussions (7)
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- Videos (4)
Jared's Discussions
Feedback from VIP Summit in San Francisco
Replied May. 9, 2008
Olympics - How will 2008 be different?
Replied Apr. 18, 2008
Olympics - How will 2008 be different?
Replied Apr. 11, 2008
Jared's Page
Profile Information
- What kind of company do you work for?
- agency
- What is the name of your company?
- VML
- What is your job title?
- Account Director
- What is your job function?
- Marketing
- Company Website
- http://www.vml.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle's blog
Jared's Videos
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Nike - Run Revolution
Added by Jared
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Nomis Boots
Added by Jared
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Virtual Tour of Emirates Stadium
Added by Jared
Jared's Blog
When worlds collide...
"They're the only reason I am here. I wanted to treat myself," declared Setty Bishum, 55. The crowd swept him along, but he shouted back one more observation: "It's a new era for cricket -- hooray for American cheerleaders!"
Posted on April 21, 2008 at 4:37am —
Who owns Sports Coverage?
Last month Mr. Cuban sought to ban bloggers from the Mavericks’ locker room, but the National Basketball Association intervened, ruling that bloggers from cred… Continue
Posted on April 21, 2008 at 4:30am — 10 Comments
An Olympic preview (of sorts)
Posted on April 9, 2008 at 8:54am — 3 Comments
McDonald's makes an unusual Olympics-themed ad effort
Gamers were surprised to learn that McDonald’s was the sponsor of an enigmatic Olympic-themed online game called The Lost Ring, introduced last month. Nothing about the game was branded McDonald’s, and the game’s Web sites — mysterious and hip, like “Lost” mixed with “The Blair Witch Project”— were a far cry from the golden arches.
Alth… Continue
Posted on April 1, 2008 at 4:08am — 1 Comment
Personal, Portable Projectors
Pint-size digital projectors are in the works. These devices, when plugged into cellphones and portable media players, will let consumers beam video content from their hand-held devices to the closest smooth surface — entertaining themselves, annoying… Continue
Posted on March 31, 2008 at 4:13am —
Groups
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
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Sports Social Networks
175 members
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The European perspective
55 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
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