Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Jake Rutter
  • Male
  • Fairfield, CT
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New Sports News Application

Replied Jul. 23, 2008

Sports Fans and Videos

Replied Jul. 21, 2008

What makes web communities appealing to Sponsors

Replied Jul. 21, 2008

 

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Profile Information

What kind of company do you work for?
software service provider
What is the name of your company?
FanBoom Sports
What is your job title?
Creative Director
What is your job function?
other
Company Website
http://www.fanboom.com
Personal Website
http://onerutter.com
Who referred you to SM 2.0? (Or how did you find it)?
internet search

Comment Wall (2 comments)

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At 4:30pm on July 9, 2008, Allie Whelan said…
Jake,

I checked out your website recently and took a look at your post on the forum and I think you have a great idea. I would like to introduce Flimp Media to you: a web video marketing company. We have worked a lot with professional tennis, lacrosse and golf recently and I would love to show you some examples.

Using video content in your emails to people each day would be a great way to enhance the email and gain more subscribers. Let me know what you think about that idea.

Thanks,
Allie
At 4:55am on July 5, 2008, Mark Heller said…
Hi Jake how are you? My name is Mark Heller and I'm the CEO of Diehard101. I would like to talk to you about your services and see if we can possibly partner up. My email is mark@diehard101.com and I look forward to hearing back.
 
 

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Joe Gill

Seeking advertisers for Boston Sports Website

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy Nov 10.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 19 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Amy Martin Nov 12.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 9 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.

About

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Sports Marketing 2.0

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]
 

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