Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

JP
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JP Adams

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Latest Activity

Ed Sullivan and JP are now friends
March 2

Profile Information

What kind of company do you work for?
other
What is the name of your company?
New Startup
What is your job title?
CEO
What is your job function?
management
Personal Website
http://www.johnpadams.com
Who referred you to SM 2.0? (Or how did you find it)?
Google Search

Comment Wall (4 comments)

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At 3:02pm on June 8, 2008, Toby said…
We collaborated with them fairly recently. I was extremely impressed by their knowledge and expertise in the web2 space, specifically with regard grassroots PR and community outreach.

They are however strong across all digital marketing disciplines and definitely worth speaking to.

Hope that helps.
At 8:04am on June 2, 2008, Darren Heitner said…
No. Hopefully next conference is scheduled for Miami :)
At 4:26am on May 31, 2008, Mark Heller said…
JP,

I can't personally suggest this company but they are what I described. http://www.fandrivemedia.com
At 5:40pm on May 19, 2008, Jason Peck said…
Thanks for commenting on my blog. I've been a member of this community for awhile now and have been able to learn from and connect with many people here.
 
 

Discussion Forum

Robert K Sebbale

Home grown Database versus vendor CRM programs

What would be the best CRM program for a football (soccer) property to utilize for it's every day relationships? Would it not be better to have a home grown database and the use that to communicate w…

Started by Robert K Sebbale Feb 17.

Mike Mahoney

Microsoft CRM Users? 1 Reply

Any other users of Microsoft CRM for selling sponsorships?

Started by Mike Mahoney. Last reply by Eric Reckman Apr 1.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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