Re-thinking sports marketing now that fans are in charge
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Howard Brodwin
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- Los Angeles, CA
- United States
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Howard Brodwin's Groups
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Minor League Baseball
8 members
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Action Sports
43 members
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Tennis Open
15 members
Howard Brodwin's Discussions
Fund Sport - Grassroots sports blog
Replied Oct. 30, 2009
Fund Sport - Grassroots sports blog
Replied Oct. 30, 2009
What's the best way for NFL to handle Twitter?
Replied Aug. 6, 2009
Howard Brodwin's Page
Latest Activity
Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- Team Marketing Systems
- What is your job title?
- Managing Director
- What is your job function?
- Marketing
- Company Website
- http://www.teammarketingsystems.com
- Who referred you to SM 2.0? (Or how did you find it)?
- EconSports Conference/PaidContent.org
Howard Brodwin's Blog
ESPN Moves Into Boston Market, Debuts Local Site (MediaPost.com)
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112551
Posted on August 31, 2009 at 4:20pm —
Creative Baseball Promotions
— George Lois
There's a great piece this week on Barry Janoff's NY Sports Journalism about several minor league baseball teams and their very creative ways to get more fans to the ballpark.
http://nysportsjournalism.squar… Continue
Posted on August 12, 2009 at 3:13pm —
Arena Football League to Cease Operations
Sad to see another league folding...
Report: Arena Football to Cease Operations
SportsOneSource Media
Posted: 8/4/2009
The Arena Football League that called off its 2009 season will now cease operations, according to various reports.
On his Facebook page, president of the Tampa Bay Storm, Jim Borghesi wrote: "The AFL will be having a press conference to announce that the league will not be returning." (Via theAlbany Times-Union… Continue
Posted on August 4, 2009 at 3:12pm —
Everyone is now the Sports Media
Thought I would share it here as well...enjoy!
Everyone is now the Sports Media
By Howard K. Brodwin
I grew up reading the latest issues of The Sporting News and SPORT, getting lost in the minutiae of the NY Times sports section, and watching Warner Wolf “go to the video tape.” ESPN’s arrival in 1979 signaled a major shift in sports media, and the early 90’s ushered in the “sports jungle” a… Continue
Posted on July 15, 2009 at 8:23pm —
White House Announces Office of Olympic, Paralympic and Youth Sport
On 6/16, the White House issued a press release announcing a new Office of Olympic, Pa… Continue
Posted on June 18, 2009 at 6:36pm — 1 Comment
Comment Wall (2 comments)
- At 1:26am on August 26, 2009,
Dion "Flea" Lee said…
- Hello Howard, my name is Dion Lee, CEO of the Women's Football Camp and Conference. We are looking for marketing folks to come and speak at our camp and conference to be held in Las Vegas on January 7-10, 2010. Please give me a call at 702-764-8878.
- At 2:20pm on May 21, 2009,
Austin Hurwitz said… - Great connecting with you as well. Thanks for the kudos on my logo!
Groups
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
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Sports Social Networks
175 members
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The European perspective
55 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
