Re-thinking sports marketing now that fans are in charge
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Howard Brodwin
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- Los Angeles, CA
- United States
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- Blog Posts (15)
- Discussions (3)
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- Groups (3)
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Howard Brodwin's Groups
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Minor League Baseball
8 members
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Action Sports
42 members
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Tennis Open
16 members
Howard Brodwin's Discussions
Howard Brodwin's Page
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Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- Team Marketing Systems
- What is your job title?
- Managing Director
- What is your job function?
- Marketing
- Company Website
- http://www.teammarketingsystems.com
- Who referred you to SM 2.0? (Or how did you find it)?
- EconSports Conference/PaidContent.org
Howard Brodwin's Blog
ESPN Moves Into Boston Market, Debuts Local Site (MediaPost.com)
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112551
Posted on August 31, 2009 at 4:20pm —
Creative Baseball Promotions
— George Lois
There's a great piece this week on Barry Janoff's NY Sports Journalism about several minor league baseball teams and their very creative ways to get more fans to the ballpark.
http://nysportsjournalism.squar… Continue
Posted on August 12, 2009 at 3:13pm —
Arena Football League to Cease Operations
Sad to see another league folding...
Report: Arena Football to Cease Operations
SportsOneSource Media
Posted: 8/4/2009
The Arena Football League that called off its 2009 season will now cease operations, according to various reports.
On his Facebook page, president of the Tampa Bay Storm, Jim Borghesi wrote: "The AFL will be having a press conference to announce that the league will not be returning." (Via theAlbany Times-Union… Continue
Posted on August 4, 2009 at 3:12pm —
Everyone is now the Sports Media
Thought I would share it here as well...enjoy!
Everyone is now the Sports Media
By Howard K. Brodwin
I grew up reading the latest issues of The Sporting News and SPORT, getting lost in the minutiae of the NY Times sports section, and watching Warner Wolf “go to the video tape.” ESPN’s arrival in 1979 signaled a major shift in sports media, and the early 90’s ushered in the “sports jungle” a… Continue
Posted on July 15, 2009 at 8:23pm —
White House Announces Office of Olympic, Paralympic and Youth Sport
On 6/16, the White House issued a press release announcing a new Office of Olympic, Pa… Continue
Posted on June 18, 2009 at 6:36pm — 1 Comment
Comment Wall (2 comments)
- At 1:26am on August 26, 2009,
Dion "Flea" Lee said…
- Hello Howard, my name is Dion Lee, CEO of the Women's Football Camp and Conference. We are looking for marketing folks to come and speak at our camp and conference to be held in Las Vegas on January 7-10, 2010. Please give me a call at 702-764-8878.
- At 2:20pm on May 21, 2009,
Austin Hurwitz said… - Great connecting with you as well. Thanks for the kudos on my logo!
Groups
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Pro Athletes
28 members
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Twitter Sports Connect
52 members
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Sports Web/Multimedia ...
31 members
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Web Operations
19 members
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Action Sports
42 members
Forum
Seeking advertisers for Boston Sports Website
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy Nov 10.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 19 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Amy Martin Nov 12.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 9 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.
Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
