Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Gijsbregt Brouwer
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How are golfers and golf courses using social media & mobile?

Replied Nov 6

Nike should create a Nikeplus app for the iPhone 3G

Replied Aug. 22, 2008

Nike should create a Nikeplus app for the iPhone 3G

Replied Aug. 20, 2008

My slideshows

Sport 2.0 Sponsorcongres 2009 17nov09


Presentation for the sponsorcongres in Hotel Krasnapolski Amsterdam. Theme: exploding ideas.

Sportclub 2.0


Presentation in Dutch on sport 2.0 on the small/local scale, especially for sport clubs. Presentation on October 29, 2009 in Groningen

Sports 2.0 - Barcelona conference


Why sports 2.0? Why using (interactive) experiences for sports? How to use the social sports matrix.

Sport 2.0 IAA August 27 2009


Sponsoring 2.0 Sport as an experience

Class for SPECO on sports 2.0


This is the presentation I used for the guest class I taught at the SPECO college for sports marketing and management, It concerns sports 2.0 and the future of sports media.
 

Gijsbregt: the Sports 2.0 Man!

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Rik Burger joined Gijsbregt Brouwer's group
The European perspective
Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0
on Friday
Ryan Knapp joined Gijsbregt Brouwer's group
The European perspective
Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0
December 9
aliglr joined Gijsbregt Brouwer's group
The European perspective
Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0
December 4
Sergi Xaudiera joined Gijsbregt Brouwer's group
The European perspective
Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0
November 25
Gary Matthews joined Gijsbregt Brouwer's group
The European perspective
Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0
November 20
Andrew McConachie joined Gijsbregt Brouwer's group
The European perspective
Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0
November 17
Alex Puigdevall and Gijsbregt Brouwer are now friends
November 12
Gijsbregt Brouwer and Mark Bortman are now friends
November 12

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
Brightguys
What is your job title?
Consultant Project Manager Owner
What is your job function?
Marketing
Company Website
http://www.brightguys.nl
Personal Website
http://www.marketingfacts.nl/rubrieken/Sport_en_sponsoring/

Preview of open mic speech @ the NYC Summit October 16th

Sports2.0 US vs EU 2008
View SlideShare presentation or Upload your own. (tags: sports website)

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Gijsbregt Brouwer's Blog

Gijsbregt Brouwer

Cool conference in Barcelona

Next week (September 30 and October 1) there will be a cool conference on Sportsmarketing and New Media --> http://bit.ly/rvgKu
It's the first of its kind in Europe and interesting for all (new) sportsmarketers.

I will be the chair for those two days and there is a great lineup with speakers from FC Barcelona, Liverpool/Manchester United, NFL, IMG, Sportfive, FEI & FIM (international sport associations) and some cool mobile and internet a… Continue

Posted on September 24, 2009 at 2:52am —

Gijsbregt Brouwer

Running 2.0: a Dutch Experiment

Not one week after Nike showed the world that sports 2.0 is a mass product (Nike Human Race with 500.000 contestants), five sports 2.0 enthusiasts in the Netherlands clearly raised the sports 2.0 bar. They participated in a 10K run whilst live broadcasting their whereabouts and live video streaming. All this with only a modern GPS & video enabled mobile handset and a very nice mash up site with videogadgets and google maps.
Mashup site
Please read fu… Continue

Posted on September 8, 2008 at 4:00am —

Comment Wall (8 comments)

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At 10:32am on October 23, 2008, Tim Horton said…
Good to meet you last week. I will join up to Twitter soon and let you know when I do. Let's continue the discussion and sharing of ideas.

Cheers
Tim
At 9:44am on August 22, 2008, Tim Horton said…
Thank you for your good feedback and further validation that our strategy and improvements underway are spot on. We already working on a redesign to improve the useability so we are definitely aware of that. We are also working to align ourselves with some institutions and have had positive discussions with US Soccer, MLS and CONCACAF already. Currently we are working on a joint program with the English FA regarding a Distance learning Coaching C license for the Cayman Islands. If this works well then CONCACAF has interest expanding it. I like the Sport 3D concept. Do you know anyone there, I would be curious what the cost is to license it for my website but that might not fit their business model.

I hope to continue the discussion about Sport 2.0.
Cheers
Tim
At 10:57pm on August 21, 2008, Tim Horton said…
Hi Gijsbregt,
I liked your Sport and Internet slide presentation. My belief is that you can have a succesful niche sports social network as long as you can provide some value to the member. There are many fan based sites that compete with each other and few have any real differentiator from the other. At my company, we have developed a beta website, Soccerinteractive.com that is focused on coach and parent education via the web. Now we will begin to use the power of the community to enhance the learning experience. While members can share ideas and ask questions on coaching they can also share their passion for the "Beautiful game". However most sports communities are just that, communities but we try to add value because we can help you to become a better coach or soccer parent.

Once we have built up the community of influencers (coaches and parents), we will then be ready to go after the largest group of soccer participants, the players. Again offering the opportunity to share in your passion but offering tools to also make you a better soccer player. This process only works though if you have focused on providing the educational tools that really can help to educate and empower both the grass roots coach and the experienced "professional" youth and college coach. We have developed tools such as our Exercise Planner and Interactive Chalkboard that empower a coach and provide a real time interactive capability into the learning process. Once we add our library tool, the coach will truely be empowered to search and create their own custom practices sessions all from within the library.

If done correctly, the community will enhance the learning process and the educational content will enhance the community.

I would be interested in your thoughts on this.
Cheers
Tim
At 10:44am on May 22, 2008, Gijsbregt Brouwer said…
In Europe all sports fanatics are gearing up for Euro2008. Source publishing is taking over here as well. An example is a website of the Dutch Soccer Association fully focused on the Dutch Soccer Team (called "Orange"). Brightguys is doing the online marketing and had the gadget below built.
At 10:42am on May 22, 2008, Gijsbregt Brouwer said…
At 5:36pm on March 9, 2008, Stewart Whicker said…
Hi Gijsbregt, Many thanks for joing the group Sports Social Networks. I look forward to your ideas and concerns.
Stewart
At 12:32pm on January 18, 2008, Vincent Scheffer said…
ja is prima! Heb je al ff contact gehad met Krijn?

grtz en tot zondagavond bels!
At 6:07pm on December 30, 2007, Gijsbregt Brouwer said…
My Sport 2.0 Facebookgroup:
http://www.facebook.com/group.php?gid=6780627723

Join if you like!
 
 

Groups

Forum

Romi Mardela

Sports Marketing in Indonesia

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin 12 hours ago.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 8 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Christopher 9 hours ago.

federico smanio

sports sponsoring by a bank 6 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by Richard J. Farley, Jr. 16 hours ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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