Re-thinking sports marketing now that fans are in charge
- Gijsbregt Brouwer
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Sport Management in th...
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The European perspective
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Sports Social Networks
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Gijsbregt Brouwer's Discussions
Nike should create a Nikeplus app for the iPhone 3G
Replied Aug. 22, 2008
Nike should create a Nikeplus app for the iPhone 3G
Replied Aug. 20, 2008
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Gijsbregt: the Sports 2.0 Man!
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Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- Brightguys
- What is your job title?
- Consultant Project Manager Owner
- What is your job function?
- Marketing
- Company Website
- http://www.brightguys.nl
- Personal Website
- http://www.marketingfacts.nl/rubrieken/Sport_en_sponsoring/
Preview of open mic speech @ the NYC Summit October 16th
Gijsbregt Brouwer's Photos
Gijsbregt Brouwer's Blog
Cool conference in Barcelona
It's the first of its kind in Europe and interesting for all (new) sportsmarketers.
I will be the chair for those two days and there is a great lineup with speakers from FC Barcelona, Liverpool/Manchester United, NFL, IMG, Sportfive, FEI & FIM (international sport associations) and some cool mobile and internet a… Continue
Posted on September 24, 2009 at 2:52am —
Running 2.0: a Dutch Experiment
Mashup site
Please read fu… Continue
Posted on September 8, 2008 at 4:00am —
Comment Wall (8 comments)
- At 10:32am on October 23, 2008,
Tim Horton said… - Good to meet you last week. I will join up to Twitter soon and let you know when I do. Let's continue the discussion and sharing of ideas.
Cheers
Tim
- At 9:44am on August 22, 2008,
Tim Horton said…
- Thank you for your good feedback and further validation that our strategy and improvements underway are spot on. We already working on a redesign to improve the useability so we are definitely aware of that. We are also working to align ourselves with some institutions and have had positive discussions with US Soccer, MLS and CONCACAF already. Currently we are working on a joint program with the English FA regarding a Distance learning Coaching C license for the Cayman Islands. If this works well then CONCACAF has interest expanding it. I like the Sport 3D concept. Do you know anyone there, I would be curious what the cost is to license it for my website but that might not fit their business model.
I hope to continue the discussion about Sport 2.0.
Cheers
Tim
- At 10:57pm on August 21, 2008,
Tim Horton said…
- Hi Gijsbregt,
I liked your Sport and Internet slide presentation. My belief is that you can have a succesful niche sports social network as long as you can provide some value to the member. There are many fan based sites that compete with each other and few have any real differentiator from the other. At my company, we have developed a beta website, Soccerinteractive.com that is focused on coach and parent education via the web. Now we will begin to use the power of the community to enhance the learning experience. While members can share ideas and ask questions on coaching they can also share their passion for the "Beautiful game". However most sports communities are just that, communities but we try to add value because we can help you to become a better coach or soccer parent.
Once we have built up the community of influencers (coaches and parents), we will then be ready to go after the largest group of soccer participants, the players. Again offering the opportunity to share in your passion but offering tools to also make you a better soccer player. This process only works though if you have focused on providing the educational tools that really can help to educate and empower both the grass roots coach and the experienced "professional" youth and college coach. We have developed tools such as our Exercise Planner and Interactive Chalkboard that empower a coach and provide a real time interactive capability into the learning process. Once we add our library tool, the coach will truely be empowered to search and create their own custom practices sessions all from within the library.
If done correctly, the community will enhance the learning process and the educational content will enhance the community.
I would be interested in your thoughts on this.
Cheers
Tim
- At 10:44am on May 22, 2008,
Gijsbregt Brouwer said…
- In Europe all sports fanatics are gearing up for Euro2008. Source publishing is taking over here as well. An example is a website of the Dutch Soccer Association fully focused on the Dutch Soccer Team (called "Orange"). Brightguys is doing the online marketing and had the gadget below built.
- At 10:42am on May 22, 2008,
Gijsbregt Brouwer said…
- At 5:36pm on March 9, 2008,
Stewart Whicker said… - Hi Gijsbregt, Many thanks for joing the group Sports Social Networks. I look forward to your ideas and concerns.
Stewart
- At 12:32pm on January 18, 2008,
Vincent Scheffer said… - ja is prima! Heb je al ff contact gehad met Krijn?
grtz en tot zondagavond bels!
- At 6:07pm on December 30, 2007,
Gijsbregt Brouwer said…
- My Sport 2.0 Facebookgroup:
http://www.facebook.com/group.php?gid=6780627723
Join if you like!
Groups
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Pro Athletes
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Twitter Sports Connect
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Sports Web/Multimedia ...
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Web Operations
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Action Sports
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Forum
Seeking advertisers for Boston Sports Website
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy Nov 10.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 19 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Amy Martin Nov 12.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 9 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.
Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
