Re-thinking sports marketing now that fans are in charge
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Gerardo Jerry Molina
- Male
- Buenos Aires, Banfield
- Argentina
- Blog Posts (16)
- Discussions
- Events
- Groups (4)
- Photos (65)
- Photo Albums
- Videos
Gerardo Jerry Molina's Groups
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Sports Reporters
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Ethnic/Multicultural Spo…
38 members
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Sport Management in the …
39 members
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Marketing Software for S…
30 members
Welcome, Gerardo Jerry Molina!
Latest Activity
Gerardo Jerry Molina posted a blog postArgentine Free-to-air League Soccer Branded a 'Total Commercial Failure'
Argentine Free-to-air League Soccer Branded a 'Total Commercial Failure'Soccer - 11 Dec 2009By Catherine DaviesTwo Argentine marketing agencies have published a report which is highly critical of the advertising policy of Canal 7, the country's state broadcaster, for its live coverage of soccer’s top-tier Primera Division.In the report, entitled ‘Argentina Money League’, Gerardo Molina & Asociados and Euromericas Sport Marketing claim that the government, which owns the television rights to…See More
Gerardo Jerry Molina posted a blog postGerardo Molina Biography
GERARDO MOLINA MADDONNIBorn in Buenos Aires, Argentina, Mr. Molina holds a Master’s Degree in Negotiation and Conflict Resolution at the Harvard Negotiation Project - Harvard Graduate School of Education, a Master’s Degree in Quality of Service and Human Resources at Disney University and a Bachelor’s Degree in Communication Sciences, Major in Public Relations from Universidad Nacional de Lomas de Zamora, Argentina, UNLZ.His career includes Management and Direction positions for Multinational…See More
Gerardo Jerry Molina joined Kiko Suarez's group
Ethnic/Multicultural Sports Marketing
The art of cross-pollinating sports withdiverse groups of athletes, fans, coaches and executives, including international brand licensing and global presenceSee More
Gerardo Jerry Molina commented on Ahmed Al Huzami's group Sport Management in the Middle East"Estamos especializados en el suministro de información de mercado y consultoría estratégica en el deporte, el patrocinio, el ocio y el turismo. Estamos a la vanguardia en el desarrollo de tecnologías, herramientas y el…"
Gerardo Jerry Molina joined Ahmed Al Huzami's group
Sport Management in the Middle East
As you know, the sport management in the Middle East is booming, and there is a lot of chances and opportunities in this region, we are here to discuss and have a chance to know what and how can we utilize these opportunities. Your opinion is valued.
Gerardo Jerry Molina posted a blog postEuromericas Europe & Gerardo Molina Partners America - Sport,s Marketing Agency
Estamos especializados en el suministro de información de mercado y consultoría estratégica en el deporte, el patrocinio, el ocio y el turismo. Estamos a la vanguardia en el desarrollo de tecnologías, herramientas y el pensamiento creativo para que podamos ayudarle a entender el impacto del deporte en todos los aspectos de la vida de una persona.We specialise in providing market insight and strategic consultancy within the sports, sponsorship, leisure and tourism industry. We lead the way in…See More
Gerardo Jerry Molina posted a blog postMOLINA - EUROMERICAS: Fútbol sospechoso: Dirigentes venden jugadores a precios inferiores de los que informan a la Afip
Otro aporte de Euroamericas Sport Marketing y Gerardo Molina & Asociados para intentar darle más transferencia al fútbol argentino, que abunda en números 'negros', cuentas irregulares y hasta ilícitos. Además, se encuentra subcomercializado y los clubes dependen del cheque-limosna que le arroja Julio Grondona o del salvataje que realice el Estado Nacional vía Aníbal Fernández/Afip/Canal 7.CIUDAD DE BUENOS AIRES (Urgente24). El caso del Club Atlético Huracán es paradigmático: es la entidad…See More
Gerardo Jerry Molina joined Chad H's group
Marketing Software for Sports Teams
Any type of software that supports the marketing efforts of sports teams.
Profile Information
- What kind of company do you work for?
- agency
- What is the name of your company?
- Euromericas Sport Marketing / Gerardo Molina & Partners
- What is your job title?
- CEO / President
- What is your job function?
- Marketing
- Company Website
- http://www.euromericas.com
- Personal Website
- http://www.gerardomolina.com
- Who referred you to SM 2.0? (Or how did you find it)?
Gerardo Jerry Molina's Photos
Gerardo Jerry Molina's Blog
Argentine Free-to-air League Soccer Branded a 'Total Commercial Failure'
Argentine Free-to-air League Soccer Branded a 'Total Commercial Failure'
Soccer - 11 Dec 2009
By Catherine Davies
Two Argentine marketing agencies have published a report which is highly critical of the advertising policy of Canal 7, the country's state broadcaster, for its live coverage of soccer’s top-tier Primera Division.
In the report, entitled ‘Argentina Money League’, Gerardo Molina & Asociados and Euromericas Sport Marketing claim that the… Continue
Soccer - 11 Dec 2009
By Catherine Davies
Two Argentine marketing agencies have published a report which is highly critical of the advertising policy of Canal 7, the country's state broadcaster, for its live coverage of soccer’s top-tier Primera Division.
In the report, entitled ‘Argentina Money League’, Gerardo Molina & Asociados and Euromericas Sport Marketing claim that the… Continue
Posted on December 21, 2009 at 7:25pm
Gerardo Molina Biography
GERARDO MOLINA MADDONNI
Born in Buenos Aires, Argentina, Mr. Molina holds a Master’s Degree in Negotiation and Conflict Resolution at the Harvard Negotiation Project - Harvard Graduate School of Education, a Master’s Degree in Quality of Service and Human Resources at Disney University and a Bachelor’s Degree in Communication Sciences, Major in Public Relations from Universidad Nacional de Lomas de Zamora, Argentina, UNLZ.
His career includes Management and Direction positions for… Continue
Born in Buenos Aires, Argentina, Mr. Molina holds a Master’s Degree in Negotiation and Conflict Resolution at the Harvard Negotiation Project - Harvard Graduate School of Education, a Master’s Degree in Quality of Service and Human Resources at Disney University and a Bachelor’s Degree in Communication Sciences, Major in Public Relations from Universidad Nacional de Lomas de Zamora, Argentina, UNLZ.
His career includes Management and Direction positions for… Continue
Posted on December 9, 2009 at 11:30am
Euromericas Europe & Gerardo Molina Partners America - Sport,s Marketing Agency
Estamos especializados en el suministro de información de mercado y consultoría estratégica en el deporte, el patrocinio, el ocio y el turismo. Estamos a la vanguardia en el desarrollo de tecnologías, herramientas y el pensamiento creativo para que podamos ayudarle a entender el impacto del deporte en todos los aspectos de la vida de una persona.
We specialise in providing market insight and strategic consultancy within the sports, sponsorship, leisure and tourism industry. We lead… Continue
We specialise in providing market insight and strategic consultancy within the sports, sponsorship, leisure and tourism industry. We lead… Continue
Posted on December 6, 2009 at 7:24am
MOLINA - EUROMERICAS: Fútbol sospechoso: Dirigentes venden jugadores a precios inferiores de los que informan a la Afip
Otro aporte de Euroamericas Sport Marketing y Gerardo Molina & Asociados para intentar darle más transferencia al fútbol argentino, que abunda en números 'negros', cuentas irregulares y hasta ilícitos. Además, se encuentra subcomercializado y los clubes dependen del cheque-limosna que le arroja Julio Grondona o del salvataje que realice el Estado Nacional vía Aníbal Fernández/Afip/Canal 7.
CIUDAD DE BUENOS AIRES (Urgente24). El caso del Club Atlético Huracán es paradigmático: es… Continue
CIUDAD DE BUENOS AIRES (Urgente24). El caso del Club Atlético Huracán es paradigmático: es… Continue
Posted on December 4, 2009 at 12:03pm
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
