Argentine Free-to-air League Soccer Branded a 'Total Commercial Failure'
Soccer - 11 Dec 2009
By Catherine Davies
Two Argentine marketing agencies have published a report which is highly critical of the advertising policy of Canal 7, the country's state broadcaster, for its live coverage of soccer’s top-tier Primera Division.
In the report, entitled ‘Argentina Money League’, Gerardo Molina & Asociados and Euromericas Sport Marketing claim that the… Continue
Posted on December 21, 2009 at 7:25pm