Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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Gary P. and Jimena Alexander are now friends
November 10
Gary P. added a blog post
When I saw this I could hardly believe what I was reading! Seriously!? An NFL franchise forcing a long-time, devoted season ticket holder into bankruptcy?! This article is from the Washington Post so it features the Washington Redskins in particul...
September 3
Gary P. added a blog post
Well the debate seems to be settled. Fans do have an impact on player performance. http://www.marketwire.com/press-release/Pepsico-Beverages-Canada-1036402.html Wouldn't it be great to give something back to the fans to show them how much you ap...
August 27
Gary P. added 10 photos
6 more…
July 30
Gary P. commented on Pat Coyle's blog post 'Are sports sponsors looking for local and digital too?'
Pat, call me sneaky (or a genius), but what if a team used a marketing tool that compels a fan to voluntarily import sponsor branded content into their own social networking space? Consider this scenario. National Sports League Team (NSL) X uses ...
July 22
Gary P. added a discussion
Major Change in the Sports Marketing Landscape - Interesting Article
This is an interesting article on the legal battle between American Needle & the NFL. http://sports.espn.go.com/espn/columns/story?columnist=munson_lester&id=4336261 The author predicts some dire consequences for fans if the league wins their ar...
July 21
Gary P. replied to Pat Coyle's discussion 'What's the most valuable element of Ask.com's NASCAR deal?'
Pat I am all about the direct connection and quality interaction with the fan/consumer at field level. Making one direct connection with a consumer at an event is worth 100M eyeballs on logo. We've been providing a service that allows sponsors to ...
July 16
Jeff Lillibridge and Gary P. are now friends
July 8

Profile Information

What kind of company do you work for?
software service provider
What is the name of your company?
ePixome!
What is your job title?
President
What is your job function?
other
Company Website
http://epixome.com
Who referred you to SM 2.0? (Or how did you find it)?
?

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Gary P.'s Blog

Gary P.

You have to love an NFL franchise that sues the fans in a hard economy! Way to go Redskins!

When I saw this I could hardly believe what I was reading! Seriously!? An NFL franchise forcing a long-time, devoted season ticket holder into bankruptcy?!
This article is from the Washington Post so it features the Washington Redskins in particular.
Sponsorship dollars must be in serious decline if this is how a sports franchise has to earn extra money in a rec… Continue

Posted on September 3, 2009 at 9:14pm —

Gary P.

Science Proves It! Fans Enhance Player Performance!

Well the debate seems to be settled. Fans do have an impact on player performance.

http://www.marketwire.com/press-release/Pepsico-Beverages-Canada-1036402.html

Wouldn't it be great to give something back to the fans to show them how much you appreciate their support?
The ePixome! Fan Photo and the… Continue

Posted on August 27, 2009 at 5:48pm —

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At 3:41pm on January 7, 2009, Clinton said…
good idea ... thanks for getting back to me.

Clinton
At 1:08pm on January 7, 2009, Clinton said…
what does epixome do ? ...
 
 

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Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 10 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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