Re-thinking sports marketing now that fans are in charge
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Gary Matthews
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- Gwynn Oak, MD
- United States
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Gary Matthews's Groups
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The European perspective
55 members
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Pro Athletes
31 members
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Ethnic/Multicultural Spo…
33 members
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Sport Driven
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Gary Matthews's Discussions
Consulting Services
Try him Gary Matthews Communications/Sports Media Relations GM Media Services www.gmsportsmedia.com Email:gary@gmsports
Replied Oct. 22, 2009
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Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0
Current and former pro athletes and the industries that service them and pro sports.
The art of cross-pollinating sports with
diverse groups of athletes, fans, coaches and executives, including international brand licensing and global presence
Sport Driven is the first dedicated online sports marketing platform allowing sponsors and advertisers to easily find new commercial opportunities within the sport industry.
Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- GM Sports Media/Media Services
- What is your job title?
- CEO
- What is your job function?
- other
- Company Website
- http://www.gmsportsmedia.com
- Personal Website
- http://www.linkedin.com/in/gmsportsmedia1234
- Who referred you to SM 2.0? (Or how did you find it)?
- link to linkedin
Gary Matthews's Photos
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Twitter Sports Connect
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Sport Management in the…
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Sports Reporters
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Sports Social Networks
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The European perspective
55 members
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
Comment Wall (3 comments)
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I'm back in Atlanta and will get your business cards and materials out shortly.
Looking forward to doing business together.
Best,
Mark
Contact me directly: champs@champs2.com I need an email address to tie/link to your gmatthews@champs2.com address (personal email that you use can you exclusively w/ champs)
Good to hear from you call me to discuss things.
Regards,
Mark Gleason Founder/CEO C.H.A.M.P.S. Inc.
office 770-394-3324 cell 404-561-0803
http://www.champs2.com, http://www.twitter.com/GoCHAMPS
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