Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Gary Littlefield
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  • Italy
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Partners for overseas european football collaboration (soccer)
2 Replies

Started this discussion. Last reply by Chris Becker Jun. 24, 2008.

 

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Latest Activity

November 29

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
SC Management Italia
What is your job title?
Manager and consultant
What is your job function?
management
Personal Website
http://www.linkedin.com/in/garylittlefield
Who referred you to SM 2.0? (Or how did you find it)?
On Linkedin.com

Gary Littlefield's Blog

Gary Littlefield

New Football Club Italy (Soccer)


Prospective investors take note, gap in the market! Get in touch if your in to football finance. Italy's football market is suffering from lack of worldwide exposure. I'm looking to develop an excisting or create a new club to benefit from the countries past unwillingness to expand. Be… Continue

Posted on April 18, 2008 at 8:30am —

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At 6:10am on August 29, 2008, Kris Gotsch said…
Interested in knowing how you progress with the football club initiative - any thoughts on engaging fans in potential ownership or running of the club?
 
 

Forum

Romi Mardela

Sports Marketing in Indonesia

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin 12 hours ago.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 8 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Christopher 9 hours ago.

federico smanio

sports sponsoring by a bank 6 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by Richard J. Farley, Jr. 16 hours ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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