Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Frank Reed
  • Male
  • Wake Forest, NC
  • United States
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Can fantasy biz survive without social media?

Replied Oct 28

What's the best way for NFL to handle Twitter?

Replied Aug 6

 

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Latest Activity

Melinda Sigal joined Frank Reed's group
Search and Social Marketing for Sports
A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook, LinkedIn, Twitter etc.) as it relates specifically to the sports industry with the fans in charge.
November 20
Frank Reed replied to Pat Coyle's discussion 'Can fantasy biz survive without social media?'
It is likely to survive but those who thrive will embrace the social media aspect and get into the micro-transaction model that Scott mentioned. I think that the real way to make these things work is a very low monthly / annual membership for a 've…
October 28
Frank Reed and Mojave Interactive are now friends
October 19
Mark Gleason joined Frank Reed's group
Search and Social Marketing for Sports
A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook, LinkedIn, Twitter etc.) as it relates specifically to the sports industry with the fans in charge.
September 20
Paul J Roberts joined Frank Reed's group
Search and Social Marketing for Sports
A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook, LinkedIn, Twitter etc.) as it relates specifically to the sports industry with the fans in charge.
August 26
Kim Fox joined Frank Reed's group
Search and Social Marketing for Sports
A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook, LinkedIn, Twitter etc.) as it relates specifically to the sports industry with the fans in charge.
July 13
Emily Hampton joined Frank Reed's group
Search and Social Marketing for Sports
A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook, LinkedIn, Twitter etc.) as it relates specifically to the sports industry with the fans in charge.
June 27
Matt Mc Dermott joined Frank Reed's group
Search and Social Marketing for Sports
A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook, LinkedIn, Twitter etc.) as it relates specifically to the sports industry with the fans in charge.
March 3

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
Frank Thinking
What is your job title?
Owner
What is your job function?
Marketing
Company Website
http://www.frankthinking.com
Who referred you to SM 2.0? (Or how did you find it)?
Li Evans bio had a badge

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At 11:38am on December 15, 2008, Matt Hansen said…
Thanks, Frank. I came to Beehive PR last January to help build a sports marketing practice based on my experience with the MN Wild, Coca-Cola -NCAA and FedEx NASCAR. Once we gain some traction here it may make sense to discuss some ideas.

I agree with you on the NHL - they need the most help, yet they won't take that 'risk'.
 
 

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Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 2 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 10 hours ago.

federico smanio

sports sponsoring by a bank 3 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by Gary P. 2 hours ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

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Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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