Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Evan Frankel
  • 41, Male
  • Short Hills
  • United States
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Evan Frankel's Page

Latest Activity

Guru Connector commented on Evan Frankel's group Motor Sports Business Fuel
"I am sports agent for European racing superstar Thomas Serwin www.thomasserwin.com.  We are currently seeking investors/sponsor and are putting together VIP race packages for races in the US/Europe and here in Asia where I am located. …"
Apr 18, 2012
Guru Connector joined Evan Frankel's group
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Motor Sports Business Fuel

Single point of global contact for marketers and executives in the motor sports industry to share opportunities, ideas and trends. Make contact with counterparts in other racing series and build your business together.
Apr 18, 2012
Rick Maas joined Evan Frankel's group
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Motor Sports Business Fuel

Single point of global contact for marketers and executives in the motor sports industry to share opportunities, ideas and trends. Make contact with counterparts in other racing series and build your business together.
May 3, 2011
Emmanuel Goussot commented on Evan Frankel's group Motor Sports Business Fuel
"what od you guys think of companies giving you refusal without ANY justification?"
Oct 10, 2010
Emmanuel Goussot joined Evan Frankel's group
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Motor Sports Business Fuel

Single point of global contact for marketers and executives in the motor sports industry to share opportunities, ideas and trends. Make contact with counterparts in other racing series and build your business together.
Oct 10, 2010
Profile IconJim Hauck and Valli Hilaire joined Evan Frankel's group
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Motor Sports Business Fuel

Single point of global contact for marketers and executives in the motor sports industry to share opportunities, ideas and trends. Make contact with counterparts in other racing series and build your business together.
Jul 8, 2010
Dawn Smith joined Evan Frankel's group
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Motor Sports Business Fuel

Single point of global contact for marketers and executives in the motor sports industry to share opportunities, ideas and trends. Make contact with counterparts in other racing series and build your business together.
Jan 9, 2010
Profile IconJay Kemp and Bob Swank joined Evan Frankel's group
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Motor Sports Business Fuel

Single point of global contact for marketers and executives in the motor sports industry to share opportunities, ideas and trends. Make contact with counterparts in other racing series and build your business together.
Nov 2, 2009

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
Just Marketing International
What is your job title?
Vice President, Ideation
What is your job function?
Marketing
Company Website
http://www.justmarketing.com
Personal Website
http://www.linkedin.com/in/evanfrankel
Who referred you to SM 2.0? (Or how did you find it)?
LinkedIn

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

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College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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