Re-thinking sports marketing now that fans are in charge
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Esther
- Female
- Philadelphia, PA
- United States
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Esther's Page
Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- Turnkey Sports & Entertainment
- What is your job title?
- Executive Recruiter
- What is your job function?
- other
- Company Website
- http://www.turnkeyse.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Carolyne Savini
Esther's Blog
Coordinator of New Media and Creative Content - Detroit Red Wings
Posted on July 15, 2008 at 11:19am —
Detroit Red Wings - E-Marketing and Research Manager
Posted on July 14, 2008 at 2:30pm —
Groups
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Ticket Sales
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Action Sports
43 members
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The European perspective
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Tennis Open
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NYC Summit 10/16/08
39 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela 12 hours ago.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 1 day ago.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec 19.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2009 Created by Pat Coyle
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I own a sports marketing company in Portland, OR that provides educational/instructional resources for high schools around the country. Part of our curriculum introduces sports/entertainment marketing concepts to high schoolers. We're putting the finishing touches on one of our publications and we're hoping to update a few of the quotes in the book. Right now we have a quote from the HR Dir from the Trailblazers and another from the Univ of PHX stadium re: the high demand for jobs in sports. Obviously your organization would be qualified to contribute so I thought I'd send a quick note...hope you'll consider participating!
Thanks,
Chris