Re-thinking sports marketing now that fans are in charge
Chabal was seen in French rugby as a Lomu in NZ.
However the man who was depicting himself as not wanting to be in the limelight,
has scored many ad deals but no 2011 Rugby World Cup selection.
Easy catches slipping off his hands and open critics to the French Rugby referee system has seen the end of of his career temporary with a few game ban.
Worse for us sponsorship pros, Urgo, a pharmaceutical company has signed and built all his campaign around him. However…Continue
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