Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Emmanuel Goussot
  • 36, Male
  • Dijon
  • European Union
Share on Facebook Share Twitter

Emmanuel Goussot's Friends

  • Stanescu Simona

Emmanuel Goussot's Groups

Emmanuel Goussot's Discussions

 

Emmanuel Goussot's Page

Latest Activity

Emmanuel Goussot posted a blog post

Urgo Chabal fiasco, what do you think guys?

Chabal was seen in French rugby as a Lomu in NZ.However the man who was depicting himself as not wanting to be in the limelight,has scored many ad deals but no 2011 Rugby World Cup  selection.Easy catches slipping off his hands and open critics to the French Rugby referee system has seen the end of of his career temporary with a few game ban.Worse for us sponsorship pros, Urgo, a pharmaceutical company has signed and built all his campaign around him. However with all these scandals the player…See More
Jul 10, 2011
Emmanuel Goussot posted a discussion

French cartels please stop killing sponsorship too!

How companies according to the EU competition commission, mostly French are killing business AND sponsorship! God save the Queen AND sponsorship competencies and specialties.See More
Oct 24, 2010
Emmanuel Goussot commented on Evan Frankel's group Motor Sports Business Fuel
"what od you guys think of companies giving you refusal without ANY justification?"
Oct 10, 2010
Emmanuel Goussot joined Evan Frankel's group
Thumbnail

Motor Sports Business Fuel

Single point of global contact for marketers and executives in the motor sports industry to share opportunities, ideas and trends. Make contact with counterparts in other racing series and build your business together.
Oct 10, 2010
Emmanuel Goussot and Stanescu Simona are now friends
Jul 10, 2010
Emmanuel Goussot posted a blog post

Over 2000 kids invited to see the 'small final' to compensate for the French team fiasco?

It has just been revealed on French TV tonight that the FIFA has compensated for the miss from the French Federation, which is in tatter, for the non invitation of over 2000 kids. The children from poor area were promissed to come to the french team training which didn't happen.The Uruguay and Germany will be a nicer game to look at.This comes as a blow for french sponsors and I really wonder why we…See More
Jul 10, 2010
Emmanuel Goussot posted a blog post

French athletes is first so-called "non-black" athlete to run a 100m under 10 sec

Quel athlète maintenant qu'il est le premier sprinter blanc de passer sous la barre des 10 secondes: pourquoi des sponsors n'abandonnent-ils pas le foot pour l'athlé plus souvent et commencer une culture de l'athlé en France?
Jul 9, 2010
Emmanuel Goussot posted a blog post

Why the France Soccer team crisis was a PR failure?

Hi allThinking back one session of training I had at Octagon Australia in PR, was in a crisis the first thing you do is to find the responsibility.In this case I think Domenech national team coach underpinned the head of com for the french team in RSA. By going to the press and clearly showing in the 'coach crisis' the instant responsible for the image of the french soccer team i.e. the players.In fact all players admitted it was not the proper way to demonstrate their ... somewhat lack of…See More
Jul 1, 2010
Emmanuel Goussot replied to Stanescu Simona's discussion What are the main problems in sports marketing in your area?
"it is really a matter of people protecting their market against any competitor, the local government vice-president, just add more and more hurdles based on wrong facts to discourage me by using obvious wrong argument for me to close any sponsorship…"
Jun 21, 2009
Emmanuel Goussot replied to Stanescu Simona's discussion What are the main problems in sports marketing in your area?
"on my area the problem is that a small number of people of all the power, and has monopoly about everything, the region government and city hall protect these companies which are owned probably by 3 or 4 people, who all they have is money and a…"
Jun 21, 2009
Doorley left a comment for Emmanuel Goussot
"Hi Emmanuel, My name is Niall Doorley, I am the event director for Icon Events International, we are hosting a major international congress this June in Barcelona on the topic of Sports Marketing & New Media, Pat Coyle will actually be chairing…"
Mar 11, 2009
Emmanuel Goussot is now a member of Sports Marketing 2.0
Mar 6, 2009

Profile Information

What kind of company do you work for?
other
What is the name of your company?
Emmanuel Goussot
What is your job title?
sports marketing specialist
What is your job function?
Marketing
Personal Website
http://www.blasonmoderne.com
Who referred you to SM 2.0? (Or how did you find it)?
a friend

Emmanuel Goussot's Blog

Urgo Chabal fiasco, what do you think guys?

Chabal was seen in French rugby as a Lomu in NZ.

However the man who was depicting himself as not wanting to be in the limelight,

has scored many ad deals but no 2011 Rugby World Cup  selection.

Easy catches slipping off his hands and open critics to the French Rugby referee system has seen the end of of his career temporary with a few game ban.

Worse for us sponsorship pros, Urgo, a pharmaceutical company has signed and built all his campaign around him. However…

Continue

Posted on July 10, 2011 at 2:39pm

Over 2000 kids invited to see the 'small final' to compensate for the French team fiasco?



It has just been revealed on French TV tonight that the FIFA has compensated for the miss from the French Federation, which is in tatter, for the non invitation of over 2000 kids. The children from poor area were promissed to come to the french team training which didn't happen.

The Uruguay and Germany will be a nicer game to look at.



This comes as a blow for french sponsors and… Continue

Posted on July 10, 2010 at 2:43pm

French athletes is first so-called "non-black" athlete to run a 100m under 10 sec

Quel athlète maintenant qu'il est le premier sprinter blanc de passer sous la barre des 10 secondes: pourquoi des sponsors n'abandonnent-ils pas le foot pour l'athlé plus souvent et commencer une culture de l'athlé en France?

Posted on July 9, 2010 at 1:00pm

Why the France Soccer team crisis was a PR failure?

Hi all





Thinking back one session of training I had at Octagon Australia in PR, was in a crisis the first thing you do is to find the responsibility.





In this case I think Domenech national team coach underpinned the head of com for the french team in RSA. By going to the press and clearly showing in the 'coach crisis' the instant responsible for the image of the french soccer team i.e. the players.





In fact all players admitted it was not the proper way… Continue

Posted on July 1, 2010 at 7:32am

Comment Wall (1 comment)

At 7:22am on March 11, 2009, Doorley said…
Hi Emmanuel,

My name is Niall Doorley, I am the event director for Icon Events International, we are hosting a major international congress this June in Barcelona on the topic of Sports Marketing & New Media, Pat Coyle will actually be chairing the event. I was wondering how I can get more information through to you. My contact details are : niall@iconeventsinternational.com
Thanks

You need to be a member of Sports Marketing 2.0 to add comments!

Join Sports Marketing 2.0

 
 
 

Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

© 2013   Created by Pat Coyle.

Badges  |  Report an Issue  |  Terms of Service