Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Mark Heller
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  • Camarillo, ca
  • United States
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Twitter anyone?

Replied Apr. 21, 2009

How to connect Sports Marketing Firms with Start-Ups

Replied May. 30, 2008

 

A start up...THE INSANITY

Latest Activity

Mark Heller left a comment for Ed Sullivan
October 27, 2009
Mark Heller left a comment for David Lawyer
October 27, 2009
Mark Heller left a comment for Charlie Quirk
October 27, 2009
Mark Heller left a comment for Jeremy W. Goldsmith
October 22, 2009
Jeremy W. Goldsmith and Mark Heller are now friends
October 20, 2009
Mark Heller replied to Jake Shannon's discussion 'Twitter anyone?'
Hi Jake I will add you, can you add me? www.twitter.com/ifocusmedia
April 21, 2009
Mark Heller updated their profile
April 21, 2009
Mark Heller and Clinton are now friends
April 21, 2009

Profile Information

What kind of company do you work for?
other
What is the name of your company?
Diehard101
What is your job title?
CEO
What is your job function?
other
Company Website
http://www.ifocusmedia.com
Who referred you to SM 2.0? (Or how did you find it)?
Pat Croyle

Mark Heller's Blog

Mark Heller

So it has been a LONG while since I have blogged here is why

To get an idea off the whiteboard to launch is by far one of the most difficult things anyone can do. After experiencing this first hand with Diehard101.com I decided to take the site down for a while and refocus my efforts to making it work. This was a false start to say the least. I can't even count how much money I have loss, a lawsuit came and gone (I won), a couple of friendships were lost and what am I left with? A great idea that is what, I will not stop building the idea out, just a diff… Continue

Posted on December 27, 2008 at 10:44pm — 3 Comments

Mark Heller

when it rains it pours

So I went to diehard101.com today to check in on the amount of members we had signed up today. We are still getting a decent amount of visitors from the activity a couple of days ago and the bounce rate decreased by 25% from Monday to Tuesday.

I go to the site and I get a forbidden message, after my wife threw water on my face to have me come back I called my CTO and Editor in Chief. We don't know what took place, we thought the server crashed. That wasn't the answer, we still don't know what t… Continue

Posted on July 31, 2008 at 4:52am — 1 Comment

Mark Heller

Son of a BI*&H

Today we had our greatest day of traffic coming to the site EVER. One of my content writers wrote an article about Manny Ramirez and how he would fit in with EVERY MLB team in the league. He then went to the mlb forums and posted the article and we didn't sign up one person. We are 4 days away from our beta stage of the site and we missed out on over 1400 new people visiting the site today.

I am taking the positive out of it, we did one article and had 1400 plus folks come over to the site, the… Continue

Posted on July 29, 2008 at 3:24am —

Mark Heller

What seems like 10 minutes is actually 2 days! More insanity

I keep on trying to set aside a few minutes to come into this fantastic website and do some more blogging on a consistent basis and it is very frustrating for me not to be able to do so. I think about it and I tell myself okay in 10 minutes I'm going to sportsmarketing20.com and I am going to blog, give some people a few updates, maybe make a person or two chuckle a bit and give them updates on where Diehard101.com is. However, next thing I know it is 2 days later. Go figure.

So an update......… Continue

Posted on July 22, 2008 at 5:00am — 3 Comments

Mark Heller

Diehard101.com is in Alpha

It has been a little while since I last did a blog. I have been swamped with the ups and downs of trying to launch a brand new media property. Some great things have taken place over the last 7 days for Diehard101.com. We somehow were picked up by a few sports fanboards! What ended up happening is that our subscribers went from 100 to 200 in 4 days this last week! We had record breaking days for new signups, page views, comments, blogs and more importantly buzz.

Some members from a competitor c… Continue

Posted on July 5, 2008 at 4:35am — 1 Comment

Comment Wall (37 comments)

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At 2:47pm on October 20, 2009, Jeremy W. Goldsmith said…
Hello Mark,

Thanks for adding me as a friend on Sports Marketing 2.0. I am getting used to this site. What have you appreciated about this social/professional conversational space?
At 7:17pm on August 26, 2008, John Donaldson said…
Hi Mark,

Sorry I haven't responded sooner, I am with a new company and been out of the loop on Sports Marketing 2.0 for awhile. Would love to chat with you in the future, not sure if I'll be able to make it to the Sports Marketing 2.0 conference in LA, but I am working on it. Let me know what works best for you.

John
At 9:51pm on August 17, 2008, Dan Wiseman said…
Send along some info to dan.wiseman@reebok.com. I am not the media guy here, but I can send along.

Dan
At 12:43pm on August 8, 2008, DW Berkley said…
I'd like to know a little more on the site...I'd be happy to contribute golf news, Pgh Pirate, Penguin and Steeler news since I'm right here.
At 4:55pm on August 4, 2008, Chris Becker said…
Mark,

I would be happy to talk to you about how I can help you with diehard101.com. How should we get in touch?
At 5:29pm on July 5, 2008, Ryan Guldberg said…
Mark liked the site, I think we'd be interested in doing some kind of link exchange with our communities.vintageauthentics.com site. We're like you just launched the community side of things.
At 10:55am on July 5, 2008, Jay Handler said…
Mark,

Call me at 864.704.5005 when you get a chance. I'd be happy to discuss ways in which SellPhone Marketing can help you use Text Messaging to build your business.

Thanks!

Jay
At 10:58am on June 23, 2008, Jay Cipoletti said…
Mark, call my cell (304) 610-7881 when you have a few minutes this afternoon. --J
At 9:56am on June 18, 2008, Matt Engel said…
Hi Mark,

Feel free to give me a call (414)828-6291.
At 7:50am on June 18, 2008, Chris Hershberger said…
Mark

Congratulations on your launch. I would be more than happy to discuss a soccer channel with you. Please let me know the best time to reach you and what number.

Best Regards

Chris

View All Comments

 
 

Groups

Forum

Peter Sullivan

Marketing Ideas for NBA Franchises

Does anyone know of any new and unique marketing projects going on in the NBA right now?

Started by Peter Sullivan in Sponsorship Strategy 10 hours ago.

Romi Mardela

Sports Marketing in Indonesia 2 Replies

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 11 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.

federico smanio

sports sponsoring by a bank 7 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.
 

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