Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Derrick Daye
  • Male
  • Los Angeles, California
  • United States
Share on Facebook Share Twitter
  • Blog Posts
  • Discussions
  • Events
  • Groups
  • Photos (1)
  • Photo Albums
  • Videos

Derrick Daye's Friends

  • Larry M. Klukaszewski
  • Jessica Hanson
  • Carly Montoya
  • Kevin Seamans
  • Rebecca Polihronis
  • David Cook
  • Ted Roberts
  • Chris Becker

BSI

Loading… Loading feed

 

Derrick Daye's Page

Latest Activity

Derrick Daye posted a photo
Thumbnail

FootJoy

The Blake Project conducted brand research, brand positioning and tagline development. A great brand that is sure to remain the number one shoe and glove brand in golf for years to come.
May 11, 2012
0 Comments
David Cook and Derrick Daye are now friends
Apr 18, 2012
Derrick Daye is now friends with Larry M. Klukaszewski and Kevin Seamans
Apr 18, 2012
Derrick Daye posted a status
"Happy to share our recent work with FootJoy, the number one shoe and glove in golf. Brand Strategy, Research, Tagline: http://ning.it/IkCAMa"
Apr 18, 2012
0 Comments
Derrick Daye and Jessica Hanson are now friends
Oct 22, 2009
Derrick Daye updated their profile
Jul 26, 2009
Derrick Daye is now a member of Sports Marketing 2.0
Jul 26, 2009
Welcome Them!

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
The Blake Project
What is your job title?
Managing Partner/Brand Strategist
What is your job function?
management
Company Website
http://www.theblakeproject.com
Personal Website
http://www.BrandingStrategyInsider.com
Who referred you to SM 2.0? (Or how did you find it)?
LinkedIn/Pat Coyle

Utah Jazz & Social Media

By trade I am a brand consultant working with brands such as Unilever and GE. My connection to sports 2.0 is with my client the Utah Jazz where I am helping them build their brand online. www.Jazzbots.com is the official community of the Utah Jazz. I conceptualized, spearheaded design, development, naming, content strategy, social media partnerships, widget creation, blogger selection and sponsor recruitment, and the NBA's first online mascot. I also identified new revenue streams. I oversee the daily management of Jazzbots, now heading into its third season.

What makes Jazzbots unique? Anchored with authenticity the community consists of bloggers selected from every corner of the fan base as well as Jazz management and players. Every Jazz related topic is discussed in arguably the most conservative market in the nation. This is also made possible by a progressive client who 'gets it'. I'm happy to expand on this.

Derrick
twitter.com/theblakeproject
ddaye@theblakeproject.com
813-842-2260

Derrick Daye's Photos

Loading…
  • Add Photos
  • View All

Comment Wall

  • No comments yet!

You need to be a member of Sports Marketing 2.0 to add comments!

Join Sports Marketing 2.0

 
 
 

Groups

Forum

How do you market social media properties online for FREE?

Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.

Welcome To My Fine Art!

Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.

Advice for a new Sports & Entertainment Marketing company

Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.

The Ultimate Sports Social Media Job - Persons Interested?

Started by Brian Gainor in Job Openings Jan 19, 2012.

What are the best sporting team brand story videos you have seen?

Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.

Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

© 2013   Created by Pat Coyle.

Badges  |  Report an Issue  |  Terms of Service