Re-thinking sports marketing now that fans are in charge
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Davyeon Ross
- Male
- Overland Park KS
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Davyeon Ross
Profile Information
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- Athletixnation INC
- What is your job title?
- President / CEO
- What is your job function?
- technical / operations
- Company Website
- http://axninc.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Verna DeJesus
Davyeon Ross's Photos
Davyeon Ross's Blog
AthletixNation secures multiyear D1 College video license (Content is KING)
Click here to check out t… Continue
Posted on January 8, 2009 at 12:41am —
Monetizing the Olympics Locally and Legally
Posted on August 30, 2008 at 3:30am —
Athlete Brands and Social Media
Fans love athletes they can relate too… Continue
Posted on August 17, 2008 at 11:51pm — 1 Comment
I Now Pronounce You Sports and Social Media
Most sporting events embody social interaction – played out in a real life scenario. Isn’t that social media? When geographical boundaries… Continue
Posted on August 5, 2008 at 9:37pm —
Mobile Marketing: Friend or Foe? Part I
The traveler’s initial feelings of uncertainty slowly morphed into mild anxiety, realizing this mental blunder could potentially result in a missed flight, missed appointments or something unthinkable.
With two crackberry addiction counseling sessions under his belt, he couldn’t fathom being disconnected from bu… Continue
Posted on July 27, 2008 at 3:30pm — 2 Comments
Groups
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
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Sports Social Networks
175 members
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The European perspective
55 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
Comment Wall (3 comments)
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Join this Ning Network
I might take you up on networking with some MLS and National team players. In addition to our coach and parent educational site we are developing a community area targeted at the soccer coaching community. I am currently using Kickapps but am considering switching to Ning for ease of use, lower cost to operate and they have some key features for us that Kickapps does not have yet such as private Groups. I would be interested in talking with you some time soon and understanding more about what Athletix Nation has to offer. I think we have an opportunity to create a unique niche community for soccer where the community enhances the learning process and allows you to share your passion for the beautiful game. All why helping users become better soccer coaches and parents. In the future we will also target players but I want to go after the key influencers first. My email is timhorton@soccerinteractive.com if you want to communicate directly.
Cheers
Tim
I have really enjoyed reading your blogs. You definitely understand the powerful connection between sports and social media and I love your examples. I am CEO of a company called Sports Training Interactive. Our website is Soccer Interactive.com and we offer online coach and parent education. We are in Beta mode now and about to make some design changes and add some additional coaching tools. I plan to use social media to allow coaches to contribute to and enrich the learning process. In my view, anyone that can add value to their community, such as making them a better coach or soccer parent, will stand above their competition in the online sports educational marketplace that I am playing in. There are many sports social networking communities focused on fans that are all going after the same audience with similar offerings. Unless they can find a niche or find a way to add value unlike anyone else it will be tough to build a large user base unless you have some good contents rights owners on board. Keep your thoughts and ideas flowing.
Cheers
Tim