Re-thinking sports marketing now that fans are in charge
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David Fuller
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David Fuller's Discussions
Linking Motorsport sponsorship to a charity
Replied Jul. 30, 2008
David Fuller - Pilote Sport
Latest Activity
Pilote Sport - Sponsorship Redux
My current sport of choice is yacht racing. I am looking to see how best practise in other sports can be applied to sailing, which is a relatively immature sports industry.
Profile Information
- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- Pilote Sport
- What is your job title?
- CEO
- What is your job function?
- Marketing
- Company Website
- http://www.pilotemedia.com
- Personal Website
- http://www.dmfreedom.com
David Fuller's Blog
Who's Who of Yacht Racing 2009 Announced
Pilote Media, publishers of yacht racing business website yachtsponsorship.com, have announced a new directory of professional sailing. The Dark Blue Book - the who’s who of yacht racing will be published in early 2009, containing information about key people and organisations from around the world.
“Although competitive sailing has been around for a long time, yacht racing as a pro… Continue
Posted on November 5, 2008 at 4:07am —
Fans in Control of OpenSports.com
Mike Levy, founder of CBS SportsLine.com, announced today the launch of OPENSports.com, a next-generation sports site that will re-define the sports fan's entertainment experience. OPENSports.com launched in BETA with the first set of tools and content for the 2008 NFL season.
Billed as the "ultimate community-oriented destination", the site is a comprehensive platform of products and services that brings togeth… Continue
Posted on August 6, 2008 at 5:00am —
"It's all about Activation"
Don't take it from me. Read The Economist's Special Report and hear it from the Chief Marketing Officer of Coca-Cola, Joe Tripodi...
These days it might cost €150m to sponsor the UEFA Champions League, the club championship of European football, for three years, or as much as $70m… Continue
Posted on August 1, 2008 at 6:42am — 1 Comment
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Discussion Forum
IMG Intercollegiate Athletics Forum in NY Dec. 10-11
IMG Intercollegiate Athletics Forum Anyone going?
Started by Terri Kelley Oct. 23, 2008.
Collegiate Use of Social Media 1 Reply
Hey all. This question has two beneficiaries. First, a friend of mine is working on a dissertation about the use of social media in intercollegiate athletics. Second, I blog about social media and wo…
Tagged: media, social, athletics, college
Started by Jason Falls. Last reply by Terri Kelley Oct. 16, 2008.
Building Strategic Partnerships 1 Reply
I just wanted to kick off a discussion in regards to helping each other build strategic partnerships around the country. I joined SM 2.0 for two purposes: network amongst my peers and build strategi…
Started by J Harris. Last reply by Allie Whelan Jun. 19, 2008.
Hand Painted Digital Sports Art 1 Reply
I paint(digitally) Sports Art from photos...it's the latest & the coolest in Sports Design/Marketing....for more go to www.artbyarlene.com Since these paintings were painted digitally, they can b…
Started by Arlene Higginson. Last reply by Skip Mar. 11, 2008.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
