Re-thinking sports marketing now that fans are in charge
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Dan Sweeney
- Male
- Little Rock, AR
- United States
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Dan Sweeney's Groups
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Twitter Sports Connect
83 members
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Ethnic/Multicultural Spo…
38 members
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Sports Social Networks
200 members
Dan Sweeney's Page
Latest Activity
Dan Sweeney commented on ArLena Richardson The ePublicist's group Twitter Sports Connect"Hi Folks,
I am a college professor of sport management at the University of Arkansas at Little Rock. I have not used Twitter before but I would like to use Twitter to: 1) add value to the curriculum by providing a place online to provide additional…"
Dan Sweeney joined Kiko Suarez's group
Ethnic/Multicultural Sports Marketing
The art of cross-pollinating sports withdiverse groups of athletes, fans, coaches and executives, including international brand licensing and global presenceSee More
Dan Sweeney replied to Colin Tebb's discussion OBESITY, and HOW TO TACKLE IT, A UK PERSPECTIVE. in the group Sports Social Networks"Colin,
Interesting concept and potential use of social networking sites. Have you had much feedback from users of your site as to its effectivess in getting them to be more active? Have you seen any research to suggest the absence of a…"
Profile Information
- What kind of company do you work for?
- other
- What is the name of your company?
- University of Arkansas at Little Rock
- What is your job title?
- Assistant Professor
- What is your job function?
- other
- Company Website
- http://www.ualr.edu
- Personal Website
- http://www.ualr.edu/hsci/faculty_sweeney.html
- Who referred you to SM 2.0? (Or how did you find it)?
- Students
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Groups
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Marketing & Sponsorship …
13 members
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The UK Sports Network
13 members
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Search and Social Market…
44 members
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Tennis Open
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Minor League Baseball
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Forum
How do you market social media properties online for FREE?
Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.
Welcome To My Fine Art!
Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.
Advice for a new Sports & Entertainment Marketing company
Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.
The Ultimate Sports Social Media Job - Persons Interested?
Started by Brian Gainor in Job Openings Jan 19, 2012.
What are the best sporting team brand story videos you have seen?
Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.
Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
