Re-thinking sports marketing now that fans are in charge
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Dan Wood
- Male
- Yeovil, Somerset
- United Kingdom
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Profile Information
- What kind of company do you work for?
- consultant
- What is the name of your company?
- Streets Utd
- What is your job title?
- Sports Consultant and Athlete Manager
- What is your job function?
- Marketing
- Company Website
- http://www.streetsutd.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Tim Horton
About me...
Projects can act as outreach and awareness for clubs and tailor made events / programmes can take place anywhere in the world. Typically these sports are used for exclusive corporate entertainment (see some examples at our youtube video pages - http://uk.youtube.com/user/Xtreme5treet, http://uk.youtube.com/watch?v=3TmKqblX_7A), but I look to turn these unique artists into role models for young people. Opportunities are endless.
Please feel free to get in touch - I'm always happy to talk to anyone with similar goals and passion within sport for development.
Groups
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Sport Management in the…
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Sports Social Networks
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The European perspective
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Twitter Sports Connect
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Ethnic/Multicultural Spo…
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Forum
Social Media within Football (Soccer) - is there a place for it? 2 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 10 hours ago.
sports sponsoring by a bank 3 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by Gary P. 2 hours ago.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 20 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…
Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.
About
Sports Marketing 2.0
Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]© 2009 Created by Pat Coyle
Comment Wall (3 comments)
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Good to see you in the European group.
Feel free to start a discussion or join in on one.
Cheers, Gijsbregt
Love your ideas about street soccer and development, we should have a chat someday about what you do and what I´m looking for with Queen City FC. I lived in Spain and we played street soccer and futsal all the time and think it is something that could be vital in the United States.
Thanks!