Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Dan Beeman
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  • Woodland Hills, CA
  • United States
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Latest Activity

Dan Beeman is now friends with Gerardo Jerry Molina and Kiana Lewis
December 22, 2009
Chris Becker and Dan Beeman are now friends
December 1, 2009
Dan Beeman commented on Stewart Whicker's video 'NavSports USA Promo'
nice!
November 16, 2009
Dan Beeman commented on Stewart Whicker's video 'NavSports USA Promo'
nice!
November 16, 2009
Dan Beeman added a blog post
Being connected to this group is important to me. News about sports is important to both of us. Social media is the tool to connect and share information, so I am using this forum to share and connect. Below you will find a links and press release a…
November 16, 2009
Just launched Sponsorship Insights Group - The Agency. Let us know how we can be of service. www.sponsorshipinsights.com
November 16, 2009
Dan Beeman is now friends with Jeremy Beynon, Jay Cipoletti, Brian Gainor and Natalie Regoli, CEO
November 9, 2009

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
Sponsorship Insights Group
What is your job title?
Cheif Insights Officer
What is your job function?
management
Company Website
http://www.sponsorshipinsights.com
Who referred you to SM 2.0? (Or how did you find it)?
pat coyle

Dan Beeman's Blog

Dan Beeman

Popular LinkedIn Group for Sponsorship Professionals Creates New Business

Being connected to this group is important to me. News about sports is important to both of us. Social media is the tool to connect and share information, so I am using this forum to share and connect.
Below you will find a links and press release announcing the launch of Sponsorship Insights Group.

http://www.sponsorshipinsights.com/newsroom/92.html?com_content

ht… Continue

Posted on November 16, 2009 at 12:12pm —

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Sports Marketing 2.0

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]
 

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