Re-thinking sports marketing now that fans are in charge
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Clinton
- Male
- Westbrook, CT
- United States
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Clinton's Page
Profile Information
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- TopCoder
- What is your job title?
- Director of Biz Dev
- What is your job function?
- sales
- Company Website
- http://topcoder.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Came Across Pat Coyle's name and looked into it ...
Welcome to Software & Creative Apps Created by Pure & OPen Competition - TopCoder
Let's start at the end - The results are quality software, innovative apps, delivered on time and at the pre-defined price. The term "hour" is NOT in our lexicon. Clients pay for deliverables without the bloat and waste traditionally associated with software. This is how we get there.
TopCoder has created and fostered a massive developer community of now over 182,000 members spanning more than 200 countries worldwide. This crowd is our very talented and eager engine. Clients such as AOL, ESPN, GEICO, LendingTree, VeriSign, Eli Lilly & more already know what this competition methodology can do for them. In short, we give any company an incredible upsurge in creative, innovative, and maintenance bandwidth without any of the risks typically associated with such a surge in talent & capacity. Every skill set and language needed is in our masses and we have THE extraction method that procures greatness from the crowd time and time again.
For brevity's sake, just know what we do works. From enterprise solutions to a widget design every piece of TopCoder software/design is born of competition. Again, speaking to a sports crowd, we are uniquely aware how healthy, active competition changes everything.
www.topcoder.com and if you're into Crowdsourcing, I suggest Jeff Howe's (Wired Magazine) 2008 Business Book - Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business which features over 6 pages on our competition methodology & model.
Go Seahawks - yes, I'm a Seahawks fan from Connecticut ... go figure.
Clinton
cbonner@topcoder.com
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Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
Comment Wall (4 comments)
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Thanks for the praise on RotoWire.com. I'd love any feedback since it sounds like you know the tech possibilities well. I've checked out topcoder before .. just haven't found a good fit for us yet. But looks like a great concept.
Thanks for the inquiry.
ePixome! provides a system and a service that allows sports teams and marketing companies to offer a digital photo as a give-away of sorts.
Our system co-relates digital photos taken of the fans at a game with a unique, secure PIN so that once they get home from the game they can pick-up their photo from the team website.
Let me know if you have any more questions!
Cheers
Gary
I used to work for a web design and development firm. I can see how your business could be very valuable for a company like them. Not sure they need the help at the moment, but could be useful in the future.
I'll pass your company's info along to them.
Cheers.
-Kevin