Re-thinking sports marketing now that fans are in charge
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Clinton
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- Westbrook, CT
- United States
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Profile Information
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- TopCoder
- What is your job title?
- Director of Biz Dev
- What is your job function?
- sales
- Company Website
- http://topcoder.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Came Across Pat Coyle's name and looked into it ...
Welcome to Software & Creative Apps Created by Pure & OPen Competition - TopCoder
Let's start at the end - The results are quality software, innovative apps, delivered on time and at the pre-defined price. The term "hour" is NOT in our lexicon. Clients pay for deliverables without the bloat and waste traditionally associated with software. This is how we get there.
TopCoder has created and fostered a massive developer community of now over 182,000 members spanning more than 200 countries worldwide. This crowd is our very talented and eager engine. Clients such as AOL, ESPN, GEICO, LendingTree, VeriSign, Eli Lilly & more already know what this competition methodology can do for them. In short, we give any company an incredible upsurge in creative, innovative, and maintenance bandwidth without any of the risks typically associated with such a surge in talent & capacity. Every skill set and language needed is in our masses and we have THE extraction method that procures greatness from the crowd time and time again.
For brevity's sake, just know what we do works. From enterprise solutions to a widget design every piece of TopCoder software/design is born of competition. Again, speaking to a sports crowd, we are uniquely aware how healthy, active competition changes everything.
www.topcoder.com and if you're into Crowdsourcing, I suggest Jeff Howe's (Wired Magazine) 2008 Business Book - Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business which features over 6 pages on our competition methodology & model.
Go Seahawks - yes, I'm a Seahawks fan from Connecticut ... go figure.
Clinton
cbonner@topcoder.com
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Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
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Thanks for the praise on RotoWire.com. I'd love any feedback since it sounds like you know the tech possibilities well. I've checked out topcoder before .. just haven't found a good fit for us yet. But looks like a great concept.
Thanks for the inquiry.
ePixome! provides a system and a service that allows sports teams and marketing companies to offer a digital photo as a give-away of sorts.
Our system co-relates digital photos taken of the fans at a game with a unique, secure PIN so that once they get home from the game they can pick-up their photo from the team website.
Let me know if you have any more questions!
Cheers
Gary
I used to work for a web design and development firm. I can see how your business could be very valuable for a company like them. Not sure they need the help at the moment, but could be useful in the future.
I'll pass your company's info along to them.
Cheers.
-Kevin