Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Christopher Carfi
  • Half Moon Bay, CA
  • United States
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Looking for feedback: iPhone, widgets (Cerado Ventana)
1 Reply

Started this discussion. Last reply by Christopher Carfi Dec. 16, 2008.

 

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What kind of company do you work for?
software service provider
What is the name of your company?
Cerado
What is your job title?
CEO
What is your job function?
management
Company Website
http://www.cerado.com
Personal Website
http://www.socialcustomer.com

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Bob Swank

Sponsorship Proposal 2 Replies

I own a sports consulting business in the college recruiting field. However my 8 year old son is becoming a very accomplished quarter midget racer. I sent a note to the motor oil company detailing ...

Started by Bob Swank. Last reply by Jay Kemp Nov 4.

Rob Robson

Motor Sports 'Center'

Hi I'm trying to build up a number of 'centers' as part of the global sport & exercise community at iStadia.com. One of these is the motor sports center. If there are any bloggers or people w...

Tagged: networking, community, sports, motor

Started by Rob Robson Jan 19.

Mark Heller

In need of sponsors for a web reality series

Hello, My name is Mark Heller and I am the CEO of Diehard101.com. We are launching on July 1st and one of the things we are going to do is develop, shoot and promote an 8 episode web reality serie...

Tagged: web reality show, nascar reality, diehard101.com

Started by Mark Heller Jun. 11, 2008.

Evan Frankel

Jeff Gordon Named NASCAR 09 Cover Athlete (3/12/08)

Jeff Gordon is a NASCAR icon, one of NASCAR's most celebrated drivers with a 6th-place ranking all-time in Cup Series wins (with 81) and a four-time Sprint Cup Series champion. Now he's chalking up...

Tagged: ea, jeff, gordon, sports, nascar

Started by Evan Frankel Mar. 17, 2008.

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Sports Marketing 2.0

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]
 

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