Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Christophe Rethore
  • Male
  • Strasbourg, France
  • France
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Latest Activity

October 22
September 16
I will look for you on Twitter. Not sure yet how Twitter is really useful and profitable. There is a big hype on it now.
September 16
Hi Cheryl and Kim, thank you for your positive comments. Sharing what we have now would be a waste of your time, it is not worth it *yet*. But it is good to know that there is some interest. When you have an idea, you always think it is great.... of…
September 16
September 16
i everyone. I know the discussion was opened in 2008, and today is Sept 14, 2009. It is a very general question, and maybe the best way to address it is sport by sport, with various case studies, until someone has the time to draw a general synthesi…
September 14
Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0
September 14
A group for those interested in the business end of fantasy sports and fantasy sports marketing.
September 13
We are currently developing a market research tool aiming at measuring the ROI on sport sponsoring (including (1) a ROI comparison of different forms of sponsoring: jerseys vs. stadium signage vs. other types, (2) sponsoring sport X vs. sport Y or c…
September 13
This group is dedicated to providing great sponsor recaps. We want your input on what sponsors want to see, what is currently lacking and what great solutions may be!
September 13
Christophe Rethore is now a member of Sports Marketing 2.0
September 13

Profile Information

What kind of company do you work for?
other
What is the name of your company?
Fairplay Sports Multilingual Solutions/AFG Research
What is your job title?
International Research Director
What is your job function?
other
Company Website
http://www.afg-research.com
Personal Website
http://www.fairplay-translations.com
Who referred you to SM 2.0? (Or how did you find it)?
through LinkedIn sports marketing 2.0 group

Comment Wall (1 comment)

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At 8:21am on September 16, 2009, Terry said…
Hi Chistophe,
I think you'd be interested in our platform which allows marketers/sponsors to create, send, and TRACK "video messages" for the purpose of Direct Mktg.
Our site is www.flimp.net
Thanks,
Terry Whelan
twhelan@flimp.net
 
 

Groups

Forum

Romi Mardela

Sports Marketing in Indonesia 2 Replies

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela 12 hours ago.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 11 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 1 day ago.

federico smanio

sports sponsoring by a bank 7 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec 19.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

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Sports Marketing 2.0

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]
 

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