Re-thinking sports marketing now that fans are in charge
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Chris Kawasaki
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- United States
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Chris Kawasaki's Groups
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Fantasy Sports Business
31 members
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Sports Social Networks
174 members
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Action Sports
42 members
Chris Kawasaki's Page
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A group for those interested in the business end of fantasy sports and fantasy sports marketing.
I work with various motorcycle racing teams/series and truly enjoy it. As an ex-professional Supercross racer, I mainly deal with Supercross/motocross teams but also work in Superbike road racing and Supermoto providing marketing, pr, and sponsorshi…
Profile Information
- What kind of company do you work for?
- agency
- What is the name of your company?
- FRC Concepts
- What is your job title?
- Sponsorship Sales Manager
- What is your job function?
- sales
- Who referred you to SM 2.0? (Or how did you find it)?
- Linked In
I work with a variety of motorcycle racing properties from regional, U.S. National and international properties. Sponsorships are available for events and series, teams and individual riders ranging from in-kind product to multi-million dollar sponsorships.
Properties:
-AMA Supermoto Series: Televised on SPEED, ESPN. .
-U.S. Supercross Team: Reach Gen X and Y on SPEED and CBS.
-Canadian Motocross Team: 2007 National Championship Team.
-MotoGP Team and Rider: Televised to over 5.1 BILLION households in 200 countries.
-Plus many more regional events
Properties:
-AMA Supermoto Series: Televised on SPEED, ESPN. .
-U.S. Supercross Team: Reach Gen X and Y on SPEED and CBS.
-Canadian Motocross Team: 2007 National Championship Team.
-MotoGP Team and Rider: Televised to over 5.1 BILLION households in 200 countries.
-Plus many more regional events
Chris Kawasaki's Photos
Comment Wall (4 comments)
- At 11:40pm on June 14, 2008,
Jay Noller said… - Hey Chris...Do you have a contact for Monster? I have tried to meet someone in the company and its like they are Bigfoot...Lots of sightings but no one actually sees them...haha
- At 1:12am on June 13, 2008,
Jay Noller said…
- Are you guys sponsored by Monster?
- At 11:08pm on May 22, 2008,
Chris Kawasaki said…
- We're off to defend our National Motocross Championship up in Canada this weekend.
- At 5:56pm on May 21, 2008,
Chris Kawasaki said…
- I just sold FantasyRacer.com to a larger group that can take it to the next level. They already have an online community for action sports fans and participants and have the resources to build more features into the site. I still manage the site and will be joining them to assist them in selling sponsorships for their motorsports properties.
Groups
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Twitter Sports Connect
60 members
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Sports Social Networks
174 members
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Women Sport Bar Network
1 member
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Sports Web/Multimedia Pr…
33 members
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Sport Management in the…
31 members
Discussion Forum
Home grown Database versus vendor CRM programs
What would be the best CRM program for a football (soccer) property to utilize for it's every day relationships? Would it not be better to have a home grown database and the use that to communicate w…
Started by Robert K Sebbale Feb 17.
Microsoft CRM Users? 1 Reply
Any other users of Microsoft CRM for selling sponsorships?
Started by Mike Mahoney. Last reply by Eric Reckman Apr 1.
About
Sports Marketing 2.0
Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]© 2009 Created by Pat Coyle
