Re-thinking sports marketing now that fans are in charge
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Chris Becker
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- Denver, CO
- United States
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- Blog Posts (8)
- Discussions (2)
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- Groups (3)
- Photos (2)
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Links and other fun stuff
Chris Becker's Groups
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Sport Management in the…
32 members
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Sports Social Networks
175 members
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Action Sports
43 members
Chris Becker's Discussions
F1 scandal
Replied Jun. 24, 2009
Welcome Friend!
Profile Information
- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- Reebok
- What is your job title?
- Reebok Market Representative
- What is your job function?
- Marketing
- Company Website
- http://mficonnect.com
- Personal Website
- http://www.linkedin.com/in/2christianbecker
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle
Chris Becker's Blog
Opening Day: NBCOlympics.com 70M Pageviews
-- Best viewed non-US Olympic opening ceremony with a rating of 21.5/37
-- NBCOlympics.com had 70 million pageviews on Friday, that is nearly 10 times the 7 million pageviews on opening day of the Athens Games.
-- The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).
-- NBCOlympics.com’s 4.2 million unique users show an increase of 496 perce… Continue
Posted on August 11, 2008 at 11:23am —
Olympic Highlights on Youtube
Posted on August 5, 2008 at 2:22pm —
The Sports Marketing Rookie
I am a recent college graduate who has had several different internship experiences within the sports marketing world. This includes time with backcountry.com, the Indianapolis Colts, and adidas.
With all the knowledge and experience of the members of this site, I was wondering what nuggets of w… Continue
Posted on August 1, 2008 at 11:58am — 1 Comment
The Rise Of Mobile Social Networking
A technology that is currently being tested by GeoPepper, a mobile social networking ser… Continue
Posted on July 21, 2008 at 10:30am — 2 Comments
How do we bridge the gap between social networks?
Posted on July 9, 2008 at 3:17pm — 2 Comments
Groups
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
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Sports Social Networks
175 members
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The European perspective
55 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
Comment Wall (15 comments)
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Could you please add me to your CRM group? I just graduated from University of Liverpool were studied a MBA in Football (soccer) Industries. I wrote my dissertation on CRM implementation in professional football clubs, and would appreciate if you could add me to the private group.
Best regards,
Petter Brenne
No our official photograph took this picture this year at the French Open. Dinira Safina is a great player !! She is now in the TOP 10. We are so happy to have her under contract.
On your side, you must be happy also to work for the Colts !!! I was in the US at the Law School in Cleveland in 2007 for the Superbowl ! It was just huge and great !
I will be glad to share some work experience with you. What are you doing exactly for the Colts ??
Thanks in advance for your answer.
Philippe
Thanks for the note. Appreciate the feedback. Would love to get your thoughts on the new product once the season kicks off. Have a feeling our paths could be crossing with the direction both the Colts and Sprint are moving.
Sorry for the late reply, just got back from the coast with the family.
I hope you have an email address on your website because I will give you some more info on my latest project. It is based on a small Portuguese club, which I believe has potential to grow as a club and with the correct system in place it will be able to grow young talent.
Best regards,
Gary
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